--- title: Sales Layer Blog | Ecommerce Marketing description: Ecommerce Marketing | Tips, strategies, in-depth analysis and niche studies about product information management for marketers. image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg --- [![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) # Ecommerce marketing [![Blog header image representing product localization, showing different languages to choose ](https://blog.saleslayer.com/hs-fs/hubfs/Blog%202_Localization.png?width=520&name=Blog%202_Localization.png)](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) [B2B](https://blog.saleslayer.com/tag/b2b) [AI](https://blog.saleslayer.com/tag/ai) ## [How Localization Drives B2B Ecommerce Growth: A Practical Guide](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) Discover how effective localization can drive B2B ecommerce growth by enhancing product content, pricing strategies, and regional SEO for better market alignment. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Blog header image representing TikTok Shop as a 2025 growth engine, showing mobile social commerce features and upward market trends.](https://blog.saleslayer.com/hs-fs/hubfs/Tiktok%20Blog.png?width=520&name=Tiktok%20Blog.png)](https://blog.saleslayer.com/tiktok-shops-impact-growth-engine-or-industry-shake-up) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [TikTok Shop in 2026: A New Channel for Product Discovery and Sales](https://blog.saleslayer.com/tiktok-shops-impact-growth-engine-or-industry-shake-up) TikTok Shop in 2026: Learn how B2B companies are using short-form video for product discovery and sales. Optimize your catalog and lead the market now. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog%20Partner_Lighting.png?width=520&name=Blog%20Partner_Lighting.png)](https://blog.saleslayer.com/how-ai-is-transforming-catalog-automation-in-the-lighting-industry) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) [AI](https://blog.saleslayer.com/tag/ai) ## [How AI Is Transforming Catalog Automation in the Lighting Industry](https://blog.saleslayer.com/how-ai-is-transforming-catalog-automation-in-the-lighting-industry) AI in catalog automation for lighting: transform fragmented product data into intelligent, scalable workflows across complex B2B ecosystems. [![Anna Gontarz](https://blog.saleslayer.com/hubfs/AnnaProfilePhoto-1.png)](https://blog.saleslayer.com/author/anna-gontarz) [Anna Gontarz](https://blog.saleslayer.com/author/anna-gontarz) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog%20Partner.png?width=520&name=Blog%20Partner.png)](https://blog.saleslayer.com/sap-business-one-ecommerce-integration-how-to-close-the-product-data-gap-between-erp-and-online-sales) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [SAP Business One Ecommerce Integration: How to Close the Product Data Gap Between ERP and Online Sales](https://blog.saleslayer.com/sap-business-one-ecommerce-integration-how-to-close-the-product-data-gap-between-erp-and-online-sales) SAP Business One ecommerce integration explained: close the ERP-to-ecommerce product data gap with PIM to enrich, scale, and optimize online catalogs. [![Anna Gontarz](https://blog.saleslayer.com/hubfs/AnnaProfilePhoto-1.png)](https://blog.saleslayer.com/author/anna-gontarz) [Anna Gontarz](https://blog.saleslayer.com/author/anna-gontarz) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog%20Partner%20(3).png?width=520&name=Blog%20Partner%20(3).png)](https://blog.saleslayer.com/need-a-pim-for-you-shopify-store-heres-why-product-management-matters) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [PIM](https://blog.saleslayer.com/tag/pim) ## [Do You Need a PIM for Your Shopify Store? Here’s Why Product Information Management Matters](https://blog.saleslayer.com/need-a-pim-for-you-shopify-store-heres-why-product-management-matters) Learn why growing Shopify stores use Sales Layer PIM to centralize product data, sync updates automatically, and scale across all sales channels. [![Amanda Porter from InteractOne](https://blog.saleslayer.com/hubfs/DSC08048.jpeg)](https://blog.saleslayer.com/author/amanda-porter-from-interactone) [Amanda Porter from InteractOne](https://blog.saleslayer.com/author/amanda-porter-from-interactone) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog%20Partner%20(1).png?width=520&name=Blog%20Partner%20(1).png)](https://blog.saleslayer.com/why-manufacturing-companies-need-a-product-information-management-system) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Why Manufacturing Companies Need a Product Information Management System?](https://blog.saleslayer.com/why-manufacturing-companies-need-a-product-information-management-system) Discover why manufacturing companies need a Product Information Management system to streamline data, ensure compliance, and enhance operational efficiency. [![Pau Fos Gastaldo](https://blog.saleslayer.com/hubfs/1703692727224.jfif)](https://blog.saleslayer.com/author/pau-fos-gastaldo) [Pau Fos Gastaldo](https://blog.saleslayer.com/author/pau-fos-gastaldo) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog-11.png?width=520&name=Blog-11.png)](https://blog.saleslayer.com/how-upsells-cross-sells-can-strengthen-your-bottom-line) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [30-Day Challenge](https://blog.saleslayer.com/tag/30-day-challenge) ## [How Upsells & Cross-Sells Can Strengthen Your Bottom Line](https://blog.saleslayer.com/how-upsells-cross-sells-can-strengthen-your-bottom-line) Boost your revenue with effective upsell and cross-sell strategies. Learn how to enhance customer value and increase average order value without additional acquisition costs. [![The Sales Layer Team](https://blog.saleslayer.com/hubfs/Sign_constructor/StaffRebranding/AAA.png)](https://blog.saleslayer.com/author/the-sales-layer-team) [The Sales Layer Team](https://blog.saleslayer.com/author/the-sales-layer-team) [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog-10.png?width=520&name=Blog-10.png)](https://blog.saleslayer.com/turn-ugc-into-your-best-asset-to-boost-engagement-and-sales) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [30-Day Challenge](https://blog.saleslayer.com/tag/30-day-challenge) ## [Turn UGC into Your Best Asset to Boost Engagement and Sales](https://blog.saleslayer.com/turn-ugc-into-your-best-asset-to-boost-engagement-and-sales) Leverage user-generated content to enhance trust, boost engagement, and drive sales with actionable strategies and insights for immediate implementation. [![The Sales Layer Team](https://blog.saleslayer.com/hubfs/Sign_constructor/StaffRebranding/AAA.png)](https://blog.saleslayer.com/author/the-sales-layer-team) [The Sales Layer Team](https://blog.saleslayer.com/author/the-sales-layer-team) [![](https://blog.saleslayer.com/hs-fs/hubfs/distribution%20channels.webp?width=520&name=distribution%20channels.webp)](https://blog.saleslayer.com/distribution-channels-how-to-ensure-the-success-of-your-products) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Distribution Channels: How to Ensure the Success of your Products](https://blog.saleslayer.com/distribution-channels-how-to-ensure-the-success-of-your-products) Optimize your distribution channels and processes with our helpful guide on how PIM can deliver success for your product marketing and sales [![The Sales Layer Team](https://blog.saleslayer.com/hubfs/Sign_constructor/StaffRebranding/AAA.png)](https://blog.saleslayer.com/author/the-sales-layer-team) [The Sales Layer Team](https://blog.saleslayer.com/author/the-sales-layer-team) [1](https://blog.saleslayer.com/tag/ecommerce-marketing/page/1) [2](https://blog.saleslayer.com/tag/ecommerce-marketing/page/2) [3](https://blog.saleslayer.com/tag/ecommerce-marketing/page/3) [4](https://blog.saleslayer.com/tag/ecommerce-marketing/page/4) [5](https://blog.saleslayer.com/tag/ecommerce-marketing/page/5) [...](https://blog.saleslayer.com/tag/ecommerce-marketing/page/6) [21](https://blog.saleslayer.com/tag/ecommerce-marketing/page/21) [![Next Arrow Icon](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/arrow-de.svg)](https://blog.saleslayer.com/tag/ecommerce-marketing/page/2) Close ![Logo principal-newsletter](https://blog.saleslayer.com/hs-fs/hubfs/Logo%20principal-newsletter.png?width=96&height=56&name=Logo%20principal-newsletter.png)   - About - [Company](https://saleslayer.com/company) - [Jobs](https://saleslayer.com/jobs/) - [Blog](https://blog.saleslayer.com/) - [Legal Notice](https://saleslayer.com/legal-notice) - [Privacy policy](https://saleslayer.com/privacy-policy) - [SLA](https://saleslayer.com/assets/files/SLA.pdf) - Sales Layer - [Organize](https://saleslayer.com/organize) - [Connect](https://saleslayer.com/connect) - [Analyze](https://saleslayer.com/analyze) - [Pricing](https://saleslayer.com/pricing) - [Catalogs](https://saleslayer.com/instant-catalogs) - Resources - [Help center](https://support.saleslayer.com/) - [Webinars](https://saleslayer.com/webinars) - [Case Studies](https://saleslayer.com/casestudies) - [eBooks](https://saleslayer.com/resources) - [Brand Assets](https://saleslayer.com/brand-assets) - Social - [Twitter](https://twitter.com/saleslayer?lang=es) - [Linkedin](https://www.linkedin.com/company/sales-layer/) - [Instagram](https://www.instagram.com/saleslayer/) - [Facebook](https://www.facebook.com/Sales-Layer-227043347835057/) - [EN](https://blog.saleslayer.com) - [ES](https://blog.saleslayer.com/es/) - [DE](https://blog.saleslayer.com/de/)