Knowledge Pills

In Japan is fairly common to see people checking Rakuten’s website on their smartphones, instead of Amazon. The e-commerce market share of Rakuten in Japan represents a 27%, while Amazon has a 12%. Selling your products and positioning your business ...

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

You finally overcome the fear of selling on Amazon and have a new marketplace management in your multi-channel e-commerce strategy (you’ll have no worries if you read our tips here). But then fears are still with you! Is your type of products ...

Tale as old as time: you search for something on Amazon. Suppose you need one of those electric scooters for your nephew. And the results horrify you as an user: poor images and robotic translations from Chinese. But as a marketing expert... you ...

One might say that there are as many types of marketplaces as retailers, but just an elite of marketplaces truly matters and have some things in common that you can check to boost your marketplace sales. Marketplaces for products, for services, ...

Nowadays, no e-commerce strategy with high hopes can be satisfied with a single sales channel. Except for loner sellers, the Amazon platform is just a part of the multichannel experience for retailers and distributors. Everybody is in Amazon: even ...

Selling on Amazon is a very attractive opportunity for any type of business — not only for white brands that offer low quality products at silly prices. Searching on Amazon has become a typical attitude of any buyer when it comes to looking for ...

You might have a distributed database and you didn't know it: this happens when you have more than one database, but different parts of your company data are stored in different physical locations (computers, departments, buildings or even ...

You have reached the most important stage of your experience as a retailer or product distributor. There is no point in designing the best products imaginable and taking care of even the smallest detail in their composition if they do not have the ...

As you know, adding a new product to your catalog can be a tiresome business. It involves the naming of the product, a new reference, new specification and pricing that needs to be added to that large spreadsheet, or Excel database. Then you need to ...