Knowledge Pills

They are the biggest and well-renowned China's online marketplaces. Users wonder which one will have cheaper products, while retailers and sellers think about which one is the best place to offer their products.

Amazon, eBay or Rakuten are the most popular marketplaces for e-commerce. But if you have an electronic products business, did you know that there is something better for you?

First impressions are everything when it comes to product content. And content must be seen as a strong symbiosis between design and information. These two foundations need each other: the perfect eCommerce website or app should be visually ...

In Japan is fairly common to see people checking Rakuten’s website on their smartphones, instead of Amazon. The e-commerce market share of Rakuten in Japan represents a 27%, while Amazon has a 12%. Selling your products and positioning your business ...

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

ASOS was funded as the marketplace for young adults, and since 2000 they have expanded their international network with online marketplaces in France, Germany and the United States in 2010, and Australia, Spain and Italy in 2011. The English ...

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

New products don’t fall from the sky tied with red ribbon, ready to be unwrapped, although customers might get that impression. A new product or service launch involves 3 phases that you must prepare thoroughly, whether this is your first launch or ...

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

Some gurus may try to convince you that Product Management is the latest tech innovation, but really is nothing new. Since the beginning of commerce, managing products, stock, distribution and sales have been fundamental pieces for a product’s ...