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5 online shopping trends that should be included in every e-commerce marketing strategy

It's the golden hour for e-commerce: 96% of Americans with Internet access have made some online purchase in the last year. As confidence in the Internet increases and shopping online becomes a common action, sales and profits will only keep growing ...

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How to drive traffic to your online store easily and quickly

Every online store wants to become the Pied Piper of Hamelin: a minimal action will attract waves of customers willing to empty their wallets and feel happy about it.

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E-commerce reviews: Key factor that influence consumer purchasing decisions

90% of users read customer reviews before making a purchase in an online store, and they usually read between 3 and 10 reviews. Online store reviews are not an accessory, but a mandatory complement if you want your products to take off between the ...

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Website credibility checklist to ensure visitors trust you

When users open a website, their trust verdict will be built in just a few seconds. Getting that trust is vital for making the visitor keep browsing the online store... But the effort must be even more cautious if you want them to stay.

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Factors that influence consumer purchasing decisions

A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel. Shopping in a physical store isn’t the same experience as shopping online, neither shopping in a website or a ...

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How to increase e-commerce sales with great product content

You love battles, fighting dynasties and evil schemes on screen, but the best e-commerce narrative is not a Game of Thrones (although it often seems that way), but a collaborative field where a lot of parties involved is a good thing.

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How to improve customer satisfaction in your e-commerce

Customer satisfaction in e-commerce has become an essential point of discussions about UX and automation software development. Any effort made by the worldwide industry and any business in particular should be aimed at getting happy customers: it’s ...

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The latest checklist to ensure success for your next product launch

New products don’t fall from the sky tied with red ribbon, ready to be unwrapped, although customers might get that impression. A new product or service launch involves 3 phases that you must prepare thoroughly, whether this is your first launch or ...

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10 cool tips to create the best online shopping experience ever

Being online is a must for product sellers, like not mixing pink and red in a fashion outfit. 69% of people prefer to make their purchases online, and online retailers will be the first research preference for 66% of buyers. That being said, ...

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Selling on Alibaba vs. Aliexpress: Pros and cons

They are the biggest and well-renowned China's online marketplaces. Users wonder which one will have cheaper products, while retailers and sellers think about which one is the best place to offer their products.

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