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What is product schema?

Product Schema is structured product data that improves the SEO of your product pages. Schema helps search engines provide more information about your product on SERP to provide a better UX. 

Product schema enables you to get more vital information about your products in front of your potential customers. Optimized product data and product schema allows search engines to publish more information about your product and helps your product pages rank higher.

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Are product schema and structured data the same thing?

Product schema and structured data mean the same thing. They are used interchangeably by different sources, but both refer to the same forms of data. By providing structured data, you can create a more attractive search profile for your products and improve your visibility and engagement on SERPs (Search Engine Results Pages).

What are the different types of product schema?

There are hundreds of different types of product schema, including but not limited to:

  • Breadcrumb navigation
  • Carousels
  • FAQ’s
  • Image Metadata
  • Price range
  • Stock availability
  • Reviews

Google’s library of the types provides extensive information on different types of product schema, where each can be used, and which ones will be beneficial to your niche.

How to manage product schema with PIM

Most websites have a plugin that automatically takes the data on your product page and turns it into schema. Therefore, it's vital that this data is error-free and up-to-date to optimize your position in search results.

Product Information Management (PIM) enables you to manage and enrich your product data, ensuring search engines like Google can create quality product catalog schema. Upload product data from multiple sources and create a centralized database in which to complete and enrich your catalogs. Our platform identifies errors and missing fields, providing you with an aggregated Quality Score for your product catalogs. As a result, you can ensure all necessary structured data is provided in order to hold an attractive and accurate search presence on Google.


Sales Layer PIM empowers you to create a product database that acts as a single source of truth. Here, you can upload and manage thousands of SKUs. Once your products are ready for market, you can connect and distribute accurate data across all your platforms and marketplaces in real-time with our range of connectors.

Discover how to optimize your search presence through the power of product data management with PIM. Get started today with a 30-day all-access free trial today.

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