---
title: Sales Layer Blog | Chris Gollop
description: Tips, strategies, in-depth analysis and niche studies about product information management for marketers.
image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg
---

[![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/)

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![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)

## Chris Gollop

[![Illustration of a person with some software interfaces](https://blog.saleslayer.com/hs-fs/hubfs/200803_ID_Diferencias-entre-PLM-y-PDM-1.png?width=520&name=200803_ID_Diferencias-entre-PLM-y-PDM-1.png)](https://blog.saleslayer.com/difference-plm-pdm-software)

[Catalog Management](https://blog.saleslayer.com/tag/catalog-management)

## [What are the Differences between PLM and PDM software?](https://blog.saleslayer.com/difference-plm-pdm-software)

Discover the main differences between product lifecycle management and product data management tools and how both can be utilized for ecommerce growth

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![TikTok logo with some emojis](https://blog.saleslayer.com/hs-fs/hubfs/200902_ID_selling-on-TikTok.png?width=520&name=200902_ID_selling-on-TikTok.png)](https://blog.saleslayer.com/selling-on-tiktok)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [Selling on TikTok: Strategies to Promote your Products](https://blog.saleslayer.com/selling-on-tiktok)

Follow our step-by-step guide on how to implement more effective strategies for selling products on TikTok

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a person next to a graph with a rising arrow](https://blog.saleslayer.com/hs-fs/hubfs/200817_ID_Growth-Hacking-ecommerce.png?width=520&name=200817_ID_Growth-Hacking-ecommerce.png)](https://blog.saleslayer.com/growth-hacking-ecommerce)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [Growth Hacking for ecommerce](https://blog.saleslayer.com/growth-hacking-ecommerce)

Read our list of some quick and easy practices to implement within your ecommerce marketing strategy to drive more traffic and sales

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a megaphone shouting with a tonge out](https://blog.saleslayer.com/hs-fs/hubfs/200807_ID_Las-%C3%BAltimas-novedades-en-ventas-online-1.png?width=520&name=200807_ID_Las-%C3%BAltimas-novedades-en-ventas-online-1.png)](https://blog.saleslayer.com/the-latest-trends-in-online-sales-to-refresh-your-strategy)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [The Latest Releases in Online Sales to Refresh Your Strategy](https://blog.saleslayer.com/the-latest-trends-in-online-sales-to-refresh-your-strategy)

We discuss the latest trends in online sales and how you can adapt your strategy to take advantage of new opportunities and avoid falling behind the market

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a camera recording a teapot](https://blog.saleslayer.com/hs-fs/hubfs/200709_ID_live-streaming-ecommerce.png?width=520&name=200709_ID_live-streaming-ecommerce.png)](https://blog.saleslayer.com/live-streaming-ecommerce)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [Live Streaming ecommerce: The New Way to Sell Online](https://blog.saleslayer.com/live-streaming-ecommerce)

Insight into the new practice of live streaming ecommerce, its signficance within the industry and guidance on how to utilize this method

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a person in an inflatable pool next to a sofa and an electric fan](https://blog.saleslayer.com/hs-fs/hubfs/200702_ID_summer-trends-ecommerce.png?width=520&name=200702_ID_summer-trends-ecommerce.png)](https://blog.saleslayer.com/most-popular-summer-products)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [The “New Normal” and ecommerce: the most popular products of the summer](https://blog.saleslayer.com/most-popular-summer-products)

Trending products in online shopping during the Covid lockdown summer.

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of two hands with a fire extinguisher](https://blog.saleslayer.com/hs-fs/hubfs/200622_ID_discount-codes-ecommerce.png?width=520&name=200622_ID_discount-codes-ecommerce.png)](https://blog.saleslayer.com/what-are-bargain-hunt-websites)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [Benefit from Bargain Hunt Sites for your Online Sales Strategy](https://blog.saleslayer.com/what-are-bargain-hunt-websites)

Discover the opportunities that bargain hunt websites can provide for a multi-channel marketing startegy and how PIM can ensure a seamless utilization of them

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a backpack and some school supplies](https://blog.saleslayer.com/hs-fs/hubfs/200615_ID_back-to-school-ecommerce.png?width=520&name=200615_ID_back-to-school-ecommerce.png)](https://blog.saleslayer.com/how-to-prepare-back-to-school-season-ecommerce)

[Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing)

## [How to Prepare the Back-to-School Season in ecommerce](https://blog.saleslayer.com/how-to-prepare-back-to-school-season-ecommerce)

Guide to preparing for the booming demand in back-to-school supplies and capitalizing on the trends within the ecommerce industry for more sales

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[![Illustration of a bucket, a spray and a sponge](https://blog.saleslayer.com/hs-fs/hubfs/200504_ID_cleaning-products-ecommerce.png?width=520&name=200504_ID_cleaning-products-ecommerce.png)](https://blog.saleslayer.com/challenges-digital-transformation-cleaning-products-industry)

[B2B](https://blog.saleslayer.com/tag/b2b)

## [The Challenges of Digital Transformation in the Cleaning Products Industry](https://blog.saleslayer.com/challenges-digital-transformation-cleaning-products-industry)

We look at the problems facing the cleaning products industry and how to overcome the challenge of digital transformation through product information management

[![Chris Gollop](https://blog.saleslayer.com/hubfs/Chris-pq.jpg)](https://blog.saleslayer.com/author/chris-gollop) [Chris Gollop](https://blog.saleslayer.com/author/chris-gollop)

[1](https://blog.saleslayer.com/author/chris-gollop/page/1) [2](https://blog.saleslayer.com/author/chris-gollop/page/2) [3](https://blog.saleslayer.com/author/chris-gollop/page/3) [![Next Arrow Icon](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/arrow-de.svg)](https://blog.saleslayer.com/author/chris-gollop/page/2)

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