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Chris Gollop

Chris Gollop

Illustration of a medical case
B2B Digital Shelf

The Challenges of Digital Transformation in the Pharmaceutical Industry

We look at the problems facing the pharmaceutical industry and how to overcome the challenge of digital transformation through product information management

Illustration of a smartphone showing an AR armchair
Ecommerce marketing

Boost Sales with Augmented Reality for Products and Online Stores

Discover the opportunities that Augmented Reality offers in ecommerce and how to capitalize on this in your product marketing strategy

What is influencer marketing
Ecommerce marketing

Influencer Marketing: How to Make Use of it in your Strategy

Find out how to utilize influencer marketing within your business strategy to improve your visibility and brand awareness, as well as drive sales

Common mistakes on marketplaces
Marketplaces

6 Common Mistakes to Avoid When Selling on Marketplaces

Avoid the pitfalls that many businesses suffer with our guide to how to optimize and sell your products on marketplaces with PIM

What is Global Data Synchronization Network GDSN
Ecommerce marketing

Guide to the Global Data Synchronization Network (GDSN) and How to Use it

Discover what the Global Data Synchronization Network is and how PIM allows you to seamlessly join and share quality product data in realtime

Best Europe marketplaces
Marketplaces

The 10 Best Online Marketplaces for Selling in Europe

See our list of the top selling platforms to list your products and the advantages and disadvantages that each channel offers to sellers

Black Friday sales tips
Ecommerce marketing

How to Get Your Store Ready for Black Friday

Everything you need to know to prepare your ecommerce store for Black Friday and guidance on how to optimize your product data to improve your visibility and drive sales

Customer retention strategies
Ecommerce marketing

Customer Retention Strategies to Increase Sales

Acquisition is just half of the battle in ecommerce, which is why our guide offers insight into how to improve your retention strategy and reduce churn

Logistics for ecommerce
Ecommerce marketing

Logistics: The New Value for ecommerce

Discover the latest developments within the world of logistics and the opportunities that have been created for ecommerce companies

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