Table of Contents
- 7 strategies to selling online quickly
7 strategies to selling online quickly
Prepare a centralized catalog
Nowadays, selling online means making your products available in many different places. That’s why the first step is having all your product information centralized in one single place where it will be easier for you to edit it, share it with whoever you want, and send it to the different online sales channels.
The most reliable way to get a centralized product catalog is by using a PIM (Product Information Management) solution. This is a platform that saves all of your product contents in the cloud, allowing it to be accessed from anywhere and from any device, and allowing updates and changes to be synchronized wherever you want in real time.
With reliable information in your catalog in a place that everyone has access too, you solve the problem of having incorrect and disorganized information with each person or team working from a different version of the file.
Enrich your content
Yes, put all your content in one place, but make sure it’s good!
When selling online, the key for success is to foresee any questions that the buyer may have and give him/her complete, accurate, and sufficient information. That means that you need original descriptions, useful technical data, tables and guides that explain each model or variant, up-to-date stock, and good photographs. This is important both for the buyer’s decision to make the purchase and for getting exposure on social networks.
Quality product images are more likely to be shared and attract customers, especially for in-app purchases through Instagram and Facebook.
Another important point is that rich product information is highly valued by search engines and it will make your products stand out on online comparison sites like Google Shopping.
Create an online shop
You can also go directly to the point we’ll discuss later on, but the most common thing to do first is for you to make your own website to showcase and sell your products.
This is a basic tool to get in touch with customers or show your catalog to distributers and retailers. They key is for it to be a simple online shop that is easy to navigate, attractive, and responsive – remember that most online purchases are made from cell phones.
There are many platforms where you can create your website for free, like WordPress, and turn it into an ecommerce site easily. Or you can start on a specialized ecommerce platform like Shopify. Some have basic features for free, like PrestaShop and WooCommerce.
A PIM solution like Sales Layer includes connectors so that you can link your catalog to your ecommerce website or platform in just a few clicks.
Sell your products on marketplaces
Online marketplaces are the great “strategy of the moment” for selling on the internet: almost all online users visit them to search for and buy products.
You can sell your products exclusively through marketplaces, or complement your sales on your online shop with a presence on some marketplaces. The important thing is for you to choose well the marketplaces that are right for you, taking into account the commissions they charge and the types of products that are most popular there.
With a PIM solution like Sales Layer, you can connect any product or your entire catalog to different marketplaces in just a few steps. Applying a multi-channel sales strategy is no longer only within reach for large sellers: we can help you with whatever marketplaces you need.
Identify product niches with sales opportunities
Trends also mark the pace of sales online. Sometime certain product niches stand out for selling quickly online – this is an opportunity that you can take advantage of to better position your catalog if your catalog fits in with those trends.
Another alternative if you are a brand or manufacturer is to sell your goods to retailers that will increase the positioning of your products on their own pages and marketplace profiles.
Organize ad campaigns
Just being on the internet is not enough, you have to make yourself seen. And in that sense, Google Ads is the king.
Using Google Ads and monitoring ad campaigns is simple once you become familiar with the process, and it allows you to make specialized targeted ads (by age range, geographical region, search trends, etc.).
You can also apply affiliate marketing strategies: paying a percentage of sales to other websites so that they include your products’ ads or links.
Remember that, in this day and age, online ads are more than just catchy phrases: create a powerful and recognizable brand image, and use the video format to get more clickable, viral content.
Collaborate with the media and influences
You always get further with affiliates, that’s why a practice that is becoming more and more common online is that of turning to specialized websites and influencers to introduce your products and brands.
You can send free samples to specialized influencers in your product category so that they review what you have to offer, or organize collaborative drawings that attract participants and future customers.
It is currently as important to be a brand or retailer that offers quality products as it is to be someone that everyone is talking about or who is mentioned by people who generate trust amongst consumers.
Learning how to sell online quickly is possible, although it requires dedication and effort!
Seeing results equally as fast is even more tricky, but after the first step in the right direction for your company, you’ll be well on your way to building your ecommerce ecosystem.
Having the right support tools like a PIM solution will make the process easier for you and guarantee better results in less time, as you’ll always have a quality catalog, better communication in your team, and quicker sales launches on any marketplace you’re interested in. Try our PIM system for free for 30 days and you’ll see in no time just how beneficial selling online can be.