---
title: How to Create Faster Catalogs and Reduce Product Launch Times | Sales Layer
description: Discover how to reduce the time and resource load on your product team with a PIM system such as Sales Layer. Save time and money on your product management
image: https://blog.saleslayer.com/hubfs/sell-fast.png
---

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# How to Create Faster Catalogs and Reduce Product Launch Times

[![Bruno Lyard](https://blog.saleslayer.com/hubfs/A_Emails/staff/bruno.png)](https://blog.saleslayer.com/author/bruno-lyard)

[Bruno Lyard](https://blog.saleslayer.com/author/bruno-lyard) · November 19, 2021

![](https://blog.saleslayer.com/hubfs/sell-fast.png)

**Table of Contents**

1. [How to create catalogs faster in 4 steps](https://blog.saleslayer.com/how-to-create-catalogs-faster#steps)

## How to create catalogs in less time and accelerate launches in just 4 steps

### 1. Use specialized connectors

Today, selling on the Internet means promoting your products in many different places. This also means generating different catalogs, in many languages, with specifications adapted to each region, and in various formats, digital and printed.

The most reliable way to create catalogs quickly is to use [a PIM (Product Information Management) system](https://blog.saleslayer.com/what-is-a-pim-system). It is **a platform that stores all your product content in the cloud and allows you to streamline your catalog creation processes.**

With a PIM like Sales Layer you can use connectors like [Easy Catalog](https://content.saleslayer.com/connectors-easy-catalog) **to send updated product information to InDesign and help your design team automate the process of creating printed catalogs and brochures**.

And on the digital side you will also save time with features like [Instant Catalogs](https://content.saleslayer.com/instant-catalogs), which allow you to **[create digital catalogs very quickly](https://www.saleslayer.com/features/instant-catalogs), through an intuitive and user-friendly interface, to share collections or products on a public website, or through a private URL** for your distributors, retailers or anyone with whom you want to show your catalog or part of it.

 

[![Checklist Instant Catalogs](https://no-cache.hubspot.com/cta/default/3993861/a0b84285-709f-4126-8d0b-0fb293311573.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/a0b84285-709f-4126-8d0b-0fb293311573)

 

### 2. Enrich your content

Gather all the content: yes, but make sure it's quality content!

When selling on the Internet, **the key to success is to solve all the buyer's doubts and provide complete, accurate and original information.** This means unique descriptions, useful technical data, tables and guides explaining each model or variant, up-to-date stock and good photos, which are as important for the purchasing decision as they are for getting publicity on social networks.

Another important point of [rich product information is that it is highly valued by search engines](https://blog.saleslayer.com/how-to-create-rich-snippets-for-ecommerce), and will make your products stand out in online comparison sites such as [Google Shopping](https://blog.saleslayer.com/the-secrets-to-make-products-shine-or-rot-on-google-shopping).

However, enriching product information by hand is a very time-consuming process. With a PIM system you can automate this task, and detect faster what data you need to improve.

For example, [our client Powerslide](https://content.saleslayer.com/powerslide-case-study) was able to enrich their product data more quickly after gathering it in the Sales Layer PIM, and they went from creating a catalog every 6 months to every 2 months. This **multiplies the possibilities of launching new products in less time, keeping up with trends, maintaining engagement with your clientele through recurring novelties, and meeting the ideal time-to-market** in your calendar.

 

[![Powerslide Case Study](https://no-cache.hubspot.com/cta/default/3993861/b98f15ad-70ca-4fbe-a71f-12386005c508.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/b98f15ad-70ca-4fbe-a71f-12386005c508)

 

### 3. Connect your online shop

Ecommerce channels are the showcase for the brand image of any manufacturer or retailer.

**Having your online store updated and well structured is a basic requirement to contact customers and show your catalog to distributors and retailers.** The key is to make it a simple, easy to navigate, attractive and reliable online store, for which it is necessary to nurture it with quality and well-organized product content (i.e., what a PIM system offers you).

In addition, a PIM system includes direct connectors to send the product information you need to your CMS or ecommerce platform, like [WordPress](https://content.saleslayer.com/connectors-wordpress), [Shopify](https://content.saleslayer.com/how-create-shopify-store-with-pim), [Magento](https://content.saleslayer.com/integrate-pim-magento), [PrestaShop](https://content.saleslayer.com/connectors-prestashop) and [WooCommerce](https://content.saleslayer.com/woocommerce-pim).

[Sales Layer PIM software includes connectors](https://saleslayer.com/connect) to **link your catalog to your website or ecommerce platform in just a few clicks.** [Our customer Emuca](https://content.saleslayer.com/emuca-case-study), which specializes in furniture catalogs with many technical specifications and certifications, has managed to have their data updated at the same time in all digital channels at the same time since they have been using Sales Layer.

 

[![Case study emuca](https://no-cache.hubspot.com/cta/default/3993861/f26f86a1-77f9-4e1a-a297-40fa5ccff01a.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/f26f86a1-77f9-4e1a-a297-40fa5ccff01a)

 

### 4. Sell your products on marketplaces

Online marketplaces are the great strategy of the moment (and of the future) for selling on the Internet: almost all online users use them to compare and search for products.

However, coordinating sales and product content across many channels takes many hours of synchronization. This causes many companies to delay the implementation of their multichannel strategies or not to rely on launching their products on Amazon, [AliExpress](https://blog.saleslayer.com/how-to-sell-on-aliexpress-marketplace) or any other major marketplace for their industry.

With a PIM like Sales Layer **you can connect any product or your entire catalog in different marketplaces with just a few steps.** This is very useful specifically when it comes [to the peak season](https://content.saleslayer.com/sales-strategies): for example, many companies need to quickly update their prices for [Black Friday](https://blog.saleslayer.com/how-to-get-your-store-ready-for-black-friday), or release a new collection for [Christmas](https://blog.saleslayer.com/how-a-product-information-manager-software-can-help-retailers-with-their-christmas-sales) or Halloween. With a PIM like Sales Layer, your data can be updated everywhere in a couple of minutes. In addition, we are official partners of [Google Manufacturer](https://content.saleslayer.com/sales-layer-google-manufacturer-center) and Google Shopping, and we offer the only exclusive [connector for Amazon](https://www.saleslayer.com/features/connectors/pim-for-amazon).

[The story of our client Non-stop dogwear](https://content.saleslayer.com/non-stop-dogwear-case-study) is a clear example of how to integrate many channels with Sales Layer PIM: they have gone from manually updating each product in each of their sales channels, to doing it **all at once in less than 5 minutes.**

 

[![Nueva llamada a la acción](https://no-cache.hubspot.com/cta/default/3993861/2ff97133-e458-48fe-97ce-85a05982e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/2ff97133-e458-48fe-97ce-85a05982e13b)

 

## Final thoughts

As you can see, speeding up the creation, maintenance and publication of your product catalogs is possible if you have the right tools, such as a PIM platform.

**A PIM will make the whole process easier and guarantee better results in less time,** with an always high quality catalog, more robust communication in your team and faster sales launch in any marketplace or online and offline channel you want.

[Try it 30 days free with Sales Layer](https://saleslayer.com/access-free-30-day-trial) and you will see that it takes you much less time than you thought to manage your catalogs.

 

[![Checklist to discover if you need a PIM system in 3 steps](https://no-cache.hubspot.com/cta/default/3993861/9d29c9de-c888-4183-87db-feb11094e966.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/9d29c9de-c888-4183-87db-feb11094e966)

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