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E-commerce: The best web design tips!

First impressions are everything when it comes to product content. And content must be seen as a strong symbiosis between design and information. These two foundations need each other: the perfect eCommerce website or app should be visually ...

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How to start your own product management strategy

Creating a product strategy is an unstoppable tube slide: you can’t anticipate many of the curves that will come. Many inexperience product managers discover for the first time that their main source of frustration is that a strategy is never ...

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The 7 essential digital marketing tools that will make your life easier

Endless email chains? That’s the daily routine for the majority of marketing departments, especially in product management companies. Business communication about design, management or marketing tasks can become your worst nightmare after dozens of ...

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How to sell on Rakuten Marketplace

In Japan is fairly common to see people checking Rakuten’s website on their smartphones, instead of Amazon. The e-commerce market share of Rakuten in Japan represents a 27%, while Amazon has a 12%. Selling your products and positioning your business ...

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7 e-commerce user experience tips for marketers

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

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How to manage product information easily in big companies

When an e-commerce company grows, everything increases. The volume of products, the amounts of data that must be handled in very different stages of the process and in dozens of departments of the company… and the number of risks and problems.

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How to sell on ASOS Marketplace

ASOS was funded as the marketplace for young adults, and since 2000 they have expanded their international network with online marketplaces in France, Germany and the United States in 2010, and Australia, Spain and Italy in 2011. The English ...

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10 ways to boost your e-commerce sales

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

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The latest checklist to ensure success for your next product launch

New products don’t fall from the sky tied with red ribbon, ready to be unwrapped, although customers might get that impression. A new product or service launch involves 3 phases that you must prepare thoroughly, whether this is your first launch or ...

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Online Marketplaces: Features, types & benefits

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

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