Knowledge Pills

First impressions are everything when it comes to product content. And content must be seen as a strong symbiosis between design and information. These two foundations need each other: the perfect eCommerce website or app should be visually ...

Creating a product strategy is an unstoppable tube slide: you can’t anticipate many of the curves that will come. Many inexperience product managers discover for the first time that their main source of frustration is that a strategy is never ...

Endless email chains? That’s the daily routine for the majority of marketing departments, especially in product management companies. Business communication about design, management or marketing tasks can become your worst nightmare after dozens of ...

In Japan is fairly common to see people checking Rakuten’s website on their smartphones, instead of Amazon. The e-commerce market share of Rakuten in Japan represents a 27%, while Amazon has a 12%. Selling your products and positioning your business ...

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

When an e-commerce company grows, everything increases. The volume of products, the amounts of data that must be handled in very different stages of the process and in dozens of departments of the company… and the number of risks and problems.

ASOS was funded as the marketplace for young adults, and since 2000 they have expanded their international network with online marketplaces in France, Germany and the United States in 2010, and Australia, Spain and Italy in 2011. The English ...

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

New products don’t fall from the sky tied with red ribbon, ready to be unwrapped, although customers might get that impression. A new product or service launch involves 3 phases that you must prepare thoroughly, whether this is your first launch or ...

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...