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Knowledge Pills

How to manage product information easily in big companies

When an e-commerce company grows, everything increases. The volume of products, the amounts of data that must be handled in very different stages of the process and in dozens of departments of the company… and the number of risks and problems.

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How to sell on ASOS Marketplace

ASOS was funded as the marketplace for young adults, and since 2000 they have expanded their international network with online marketplaces in France, Germany and the United States in 2010, and Australia, Spain and Italy in 2011. The English ...

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10 ways to boost your e-commerce sales

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

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The latest checklist to ensure success for your next product launch

New products don’t fall from the sky tied with red ribbon, ready to be unwrapped, although customers might get that impression. A new product or service launch involves 3 phases that you must prepare thoroughly, whether this is your first launch or ...

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Online Marketplaces: Features, types & benefits

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

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Product Management in Ecommerce: Why is it different?

Some gurus may try to convince you that Product Management is the latest tech innovation, but really is nothing new. Since the beginning of commerce, managing products, stock, distribution and sales have been fundamental pieces for a product’s ...

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What to sell on Amazon FBA?

You finally overcome the fear of selling on Amazon and have a new marketplace management in your multi-channel e-commerce strategy (you’ll have no worries if you read our tips here). But then fears are still with you! Is your type of products ...

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Selling on Amazon vs. eBay: All you need to know

Marketers in 2018 think they must question wether it is still necessary and profitable to sell retail products on eBay. Nobody doubts the presence of any product brand on Amazon, but some people begin to argue that eBay might not be the right ...

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User Experience: All the skills a Product Manager MUST master

The saying goes “Let the cobbler stick to his last”, but as a specialist in products it will not be enough to know the shoes that you sell (or energy bars, or cameras, or backpacks for children… ). As important as studying your product is having an ...

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How to sell on Amazon FBA

Tale as old as time: you search for something on Amazon. Suppose you need one of those electric scooters for your nephew. And the results horrify you as an user: poor images and robotic translations from Chinese. But as a marketing expert... you ...

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