Knowledge Pills

Marketers in 2018 think they must question wether it is still necessary and profitable to sell retail products on eBay. Nobody doubts the presence of any product brand on Amazon, but some people begin to argue that eBay might not be the right ...

The saying goes “Let the cobbler stick to his last”, but as a specialist in products it will not be enough to know the shoes that you sell (or energy bars, or cameras, or backpacks for children… ). As important as studying your product is having an ...

Tale as old as time: you search for something on Amazon. Suppose you need one of those electric scooters for your nephew. And the results horrify you as an user: poor images and robotic translations from Chinese. But as a marketing expert... you ...

One might say that there are as many types of marketplaces as retailers, but just an elite of marketplaces truly matters and have some things in common that you can check to boost your marketplace sales. Marketplaces for products, for services, ...

If a stallholder wants to attract customers at a street food in Saigon or Bangkok, their best alternative is to shout out. Nowadays many companies still seem to rely on this strategy, trying to raise their voice over their competitors and ...

Nowadays, no e-commerce strategy with high hopes can be satisfied with a single sales channel. Except for loner sellers, the Amazon platform is just a part of the multichannel experience for retailers and distributors. Everybody is in Amazon: even ...

Have you recently come across the title of "Product Experience Manager"? No, you aren't being fooled by your eyes or those hundreds of hours surfing the Internet: the term is real, although its definition might not seem something entirely new. Do ...

Selling on Amazon is a very attractive opportunity for any type of business — not only for white brands that offer low quality products at silly prices. Searching on Amazon has become a typical attitude of any buyer when it comes to looking for ...

You might have a distributed database and you didn't know it: this happens when you have more than one database, but different parts of your company data are stored in different physical locations (computers, departments, buildings or even ...

You have reached the most important stage of your experience as a retailer or product distributor. There is no point in designing the best products imaginable and taking care of even the smallest detail in their composition if they do not have the ...