Knowledge Pills

Amazon, eBay or Rakuten are the most popular marketplaces for e-commerce. But if you have an electronic products business, did you know that there is something better for you?

First impressions are everything when it comes to product content. And content must be seen as a strong symbiosis between design and information. These two foundations need each other: the perfect eCommerce website or app should be visually ...

Creating a product strategy is an unstoppable tube slide: you can’t anticipate many of the curves that will come. Many inexperience product managers discover for the first time that their main source of frustration is that a strategy is never ...

Endless email chains? That’s the daily routine for the majority of marketing departments, especially in product management companies. Business communication about design, management or marketing tasks can become your worst nightmare after dozens of ...

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

ASOS was funded as the marketplace for young adults, and since 2000 they have expanded their international network with online marketplaces in France, Germany and the United States in 2010, and Australia, Spain and Italy in 2011. The English ...

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

Some gurus may try to convince you that Product Management is the latest tech innovation, but really is nothing new. Since the beginning of commerce, managing products, stock, distribution and sales have been fundamental pieces for a product’s ...

You finally overcome the fear of selling on Amazon and have a new marketplace management in your multi-channel e-commerce strategy (you’ll have no worries if you read our tips here). But then fears are still with you! Is your type of products ...