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Online Marketplaces: Features, types & benefits

Marketplaces are the new Macy’s: until its big opening, brands and distributors worked from their own shops, keeping a loyal clientele. The arrival of the mall culture meant that brands could gain greater exposure and new customers in a place easier ...

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Product Management in Ecommerce: Why is it different?

Some gurus may try to convince you that Product Management is the latest tech innovation, but really is nothing new. Since the beginning of commerce, managing products, stock, distribution and sales have been fundamental pieces for a product’s ...

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What to sell on Amazon FBA?

You finally overcome the fear of selling on Amazon and have a new marketplace management in your multi-channel e-commerce strategy (you’ll have no worries if you read our tips here). But then fears are still with you! Is your type of products ...

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Selling on Amazon vs. eBay: All you need to know

Marketers in 2018 think they must question wether it is still necessary and profitable to sell retail products on eBay. Nobody doubts the presence of any product brand on Amazon, but some people begin to argue that eBay might not be the right ...

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User Experience: All the skills a Product Manager MUST master

The saying goes “Let the cobbler stick to his last”, but as a specialist in products it will not be enough to know the shoes that you sell (or energy bars, or cameras, or backpacks for children… ). As important as studying your product is having an ...

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How to sell on Amazon FBA

Tale as old as time: you search for something on Amazon. Suppose you need one of those electric scooters for your nephew. And the results horrify you as an user: poor images and robotic translations from Chinese. But as a marketing expert... you ...

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How to start your marketing strategy for online marketplaces and boost your sales

One might say that there are as many types of marketplaces as retailers, but just an elite of marketplaces truly matters and have some things in common that you can check to boost your marketplace sales. Marketplaces for products, for services, ...

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Product Experience: The best way to boost your sales

If a stallholder wants to attract customers at a street food in Saigon or Bangkok, their best alternative is to shout out. Nowadays many companies still seem to rely on this strategy, trying to raise their voice over their competitors and ...

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What is Amazon Multi-Channel Fulfillment?

Nowadays, no e-commerce strategy with high hopes can be satisfied with a single sales channel. Except for loner sellers, the Amazon platform is just a part of the multichannel experience for retailers and distributors. Everybody is in Amazon: even ...

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What is Product Experience Manager?

Have you recently come across the title of "Product Experience Manager"? No, you aren't being fooled by your eyes or those hundreds of hours surfing the Internet: the term is real, although its definition might not seem something entirely new. Do ...

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