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Iban Borràs

Iban Borràs

Founder & CTO at Sales Layer

Illustration of a store with alert signs
B2B

How a Lack of Digital Presence Can Lose Millions in Revenue

We discuss the importance of a digital presence for manufacturers and retailers and how to estalish and optimize yours through product information management

Illustration of a flower blooming from a laptop
B2B

The Post-Coronavirus Digital Transformation by Industry

A look at how different industries are being affected by the digital transformation brought about by Covid-19 and the opportunities that have been created

Illustration of a robot juggling with electronic devices
Ecommerce Marketing

Headless Commerce: The New Trend for the Future in Digital Sales

Discover headless commerce, how it differs from traditional commerce, the omnichannel opportunities it provides and how to build headless architecture

PayPal vs Stripe
Integrations

PayPal or Stripe? How to Choose the Best Payment Gateway for Your Online Store

Our guide aims to help you determine whether PayPal or Stripe can provide a more effective payment gateway for your business and your customers

What is discovery commerce
Ecommerce Marketing B2B

The New Digital Trend: Discovery Commerce

Find out everything you need to know about discovery commerce, the different types, the advantages it provides and how to boost your discovery commerce strategy

Instant catalogs Sales Layer
Catalog Management

Instant Catalogs: The 21st Century Pop-Up Store

Discover the opportunities that Sales Layer's Instant Catalogs provides in creating temporary catalogs for short-term product ranges, whether private or public

How to sell on Instagram
Ecommerce Marketing

How to Sell on Instagram: The ecommerce Revolution

Our compete guide on how to market your product catalogs on Instagram with a strategy designed to improve visibility and increase conversions

What is a coolhunter
Ecommerce Marketing

The New Consumer Journey: From Coolhunting to Direct Interaction

Insight into how the customer journey is changing, from coolhunting to direct interaction, and how to align your ecommerce strategy to keep up

Challenges for traditional offline companies
Ecommerce Marketing

Invisible Products in the Internet Era: The Great Extinction

Read our article on the advances made by online markets in the last 5 years and whether offline businesses could go extinct in the near future and