--- title: Sales Layer Blog | Raquel González description: Tips, strategies, in-depth analysis and niche studies about product information management for marketers. image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg --- [![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) ## Raquel González [![Binding startups](https://blog.saleslayer.com/hs-fs/hubfs/Imported_Blog_Media/87-1024x678-5.jpg?width=520&name=87-1024x678-5.jpg)](https://blog.saleslayer.com/binding-start-ups-to-the-service-of-ecommerce-innovation) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [Binding startups at the service of ecommerce innovation](https://blog.saleslayer.com/binding-start-ups-to-the-service-of-ecommerce-innovation) Binding start-ups to the service of e-commerce innovation [![Raquel González](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/author-avatar.png)](https://blog.saleslayer.com/author/raquel-gonzález) [Raquel González](https://blog.saleslayer.com/author/raquel-gonzález) [![How to be a good marketing manager](https://blog.saleslayer.com/hs-fs/hubfs/skills-marketing-manager.jpg?width=520&name=skills-marketing-manager.jpg)](https://blog.saleslayer.com/7-things-that-define-a-good-marketing-director) [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) ## [7 things that define a good marketing manager](https://blog.saleslayer.com/7-things-that-define-a-good-marketing-director) Everything you need to know to become the best marketing manager! [![Raquel González](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/author-avatar.png)](https://blog.saleslayer.com/author/raquel-gonzález) [Raquel González](https://blog.saleslayer.com/author/raquel-gonzález) [![Benefits of social media for ecommerce](https://blog.saleslayer.com/hs-fs/hubfs/social-media-ecommerce.jpg?width=520&name=social-media-ecommerce.jpg)](https://blog.saleslayer.com/5-benefits-and-some-harm-of-taking-your-e-commerce-strategy-to-social-media) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [Why You Should Apply Your ecommerce Strategy to Social Media](https://blog.saleslayer.com/5-benefits-and-some-harm-of-taking-your-e-commerce-strategy-to-social-media) We explain what the benefits are to applying a streamlined ecommerce strategy across your social media platforms and how to achieve them [![Raquel González](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/author-avatar.png)](https://blog.saleslayer.com/author/raquel-gonzález) [Raquel González](https://blog.saleslayer.com/author/raquel-gonzález) [![Visual marketing tips](https://blog.saleslayer.com/hs-fs/hubfs/visual-design-ecommerce.jpg?width=520&name=visual-design-ecommerce.jpg)](https://blog.saleslayer.com/5-visual-marketing-tips-to-impress-your-clients) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [5 Visual Marketing Tips to Impress your Clients](https://blog.saleslayer.com/5-visual-marketing-tips-to-impress-your-clients) Read our guide on how to improve the appeal of your products with visual marketing tips for both B2B and B2C businesses [![Raquel González](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/author-avatar.png)](https://blog.saleslayer.com/author/raquel-gonzález) [Raquel González](https://blog.saleslayer.com/author/raquel-gonzález) [![Features for online sales trust](https://blog.saleslayer.com/hs-fs/hubfs/A_Archives/social-suggested-images/content.saleslayer.comhubfsWEBINARBRAND%20MANAGERS%20-%20NOVbrand-managers-webinar-sales-layer.jpg?width=520&name=content.saleslayer.comhubfsWEBINARBRAND%20MANAGERS%20-%20NOVbrand-managers-webinar-sales-layer.jpg)](https://blog.saleslayer.com/generate-trust-online-sales) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [8 Features that Generate Trust for Online Sales](https://blog.saleslayer.com/generate-trust-online-sales) Learn how to improve the customer experience by delivering reliable, accurate product data with PIM. Drive sales and positive reviews with greater data transparency [![Raquel González](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/author-avatar.png)](https://blog.saleslayer.com/author/raquel-gonzález) [Raquel González](https://blog.saleslayer.com/author/raquel-gonzález) [1](https://blog.saleslayer.com/author/raquel-gonzález/page/1) Close ![Logo principal-newsletter](https://blog.saleslayer.com/hs-fs/hubfs/Logo%20principal-newsletter.png?width=96&height=56&name=Logo%20principal-newsletter.png)   - About - [Company](https://saleslayer.com/company) - [Jobs](https://saleslayer.com/jobs/) - [Blog](https://blog.saleslayer.com/) - [Legal Notice](https://saleslayer.com/legal-notice) - [Privacy policy](https://saleslayer.com/privacy-policy) - [SLA](https://saleslayer.com/assets/files/SLA.pdf) - Sales Layer - [Organize](https://saleslayer.com/organize) - [Connect](https://saleslayer.com/connect) - [Analyze](https://saleslayer.com/analyze) - [Pricing](https://saleslayer.com/pricing) - [Catalogs](https://saleslayer.com/instant-catalogs) - Resources - [Help center](https://support.saleslayer.com/) - [Webinars](https://saleslayer.com/webinars) - [Case Studies](https://saleslayer.com/casestudies) - [eBooks](https://saleslayer.com/resources) - [Brand Assets](https://saleslayer.com/brand-assets) - Social - [Twitter](https://twitter.com/saleslayer?lang=es) - [Linkedin](https://www.linkedin.com/company/sales-layer/) - [Instagram](https://www.instagram.com/saleslayer/) - [Facebook](https://www.facebook.com/Sales-Layer-227043347835057/) - [EN](https://blog.saleslayer.com) - [ES](https://blog.saleslayer.com/es/) - [DE](https://blog.saleslayer.com/de/)