Did your marketing team start the year by adding new media assets to their database? Updated logos, templates for this year's trade shows, new batches of products and collection photos from your suppliers, those videos that are going to launch your YouTube or Instagram strategy...
We know: these hundreds of visual and creative assets will give you the final push in 2018. And to get the best results, there’s nothing more effective than having everything well organized and knowing where to find each file when it’s needed - without storage problems! Do you want to sign up for the benefits of the DAM (Digital Asset Management) software?
We show you the best Digital Asset Management systems in the market for 2018:
With more than 12 years of experience, Libris is the most accessible and easy-to-use library for image and video management. Its implementation is very fast and supports customization. Their cloud storage system allows to save, organize and distribute all photography, video, audio and graphic assets for a company of any size. Whether you are a business with a team of less than 20 people or an Enterprise level company, Libris is one of the essential Digital Asset Management software options in 2018.
The main disadvantage of working with media assets is the losted time spent finding files. Bynder offers more than 70% of saved time and offers a centralized access system with reinforced security for all your digital assets. In addition, its pricing is adapted to each company, and to the storage capacity and the number of users and modules you need, depending on whether it is a reduced marketing team or an eCommerce company.
This solution by Canto is composed of a base system, Cumulus, which allows the collaboration of different teams in the Digital Asset Management system and facilitates (read-only) access to third parties, such as suppliers and distributors. The Flight plugin is also very useful for teams working in Adobe InDesign, especially for the design of catalogs, brochures and marketing materials, because it allows connecting files and metadata templates in the DAM database with InDesign, WordPress, Dropbox and social media networks. It can be installed on any platform and can be used as a software in the cloud, on premise or hybrid.
This Digital Asset Management software belongs to the company Shutterstock, well-known for its database of visual resources. Webdam is a scalable, in the cloud option open to all types of private and public organizations, from large enterprises to non-profit organizations or small creative agencies. They devote a great effort to build a friendly and attractive interface, with multiple options and complementary tools to connect the DAM to other marketing or design software, and manage folders and resource categories: photographs, illustrations, logos, printed and digital materials, ads, sheets of reference color codes and fonts…
A Digital Asset Management system in the cloud focused on the categorization of media assets according to their use: for example, materials can be visualized according to the segmentation of the market of one or several brands at the same time: groups of population, age, interests... The aim of Brandfolder is both to guarantee a good organization of the resources and to allow access to them in a customizable way, with multiple options of import, export, preview and support of various file types and extensions.
Do you want to add even more benefits to Digital Asset Management technology? In Sales Layer, you have all the power of Product Information Management with DAM functionalities, which gives you even more management power if you are a B2B or B2C product-oriented company.
You should know that there are enormous differences between PIM and DAM systems, it’s important to know them to select the best system for your company needs. A PIM and a DAM system are not replaceable or mutually exclusive, since they do not meet the same objectives.
While a PIM system is conceived for be the responsible of your organization and management product content (SKUs, pictures, marketing translations, etc.); a DAM software does not take care of the product information. It’s important to highlight that a company also has other materials not related to the products, but linked to other departments and the company’s marketing and branding. And it’s in that point where a DAM system become necessary, to organize those materials.
What? Still don’t know ALL the benefits of a PIM system? Get into this post and discover this perfect tool, a professional service that will give a boost to your marketing department.