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Did you know that the average amount of visual and creative assets accumulated in a company is 164 terabytes? Maybe your company has not reached such a massive level, but perhaps it is already bigger than you think... and it will continue to grow.

How much time do you waste looking for a logo in the right size and format? Do you have long debates questioning whether the colour of a background is #fb516 or #fb518? Do you lose your whole morning trying to provide access to some videos that need to be reviewed?


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A gigantic chaos linked to the organization of a company’s media assets… even more so when those materials also affect the products that are created, distributed or sold through the company.

The solution lies in a single word: centralization. An intelligent and efficient central repository that allows you to save, edit and recover any digital asset. Because a file is not just a file, but an element connected to dozens of other elements, departments, external collaborators, past and future marketing campaigns... 

Relying on a Digital Asset Management software, therefore, provides significant benefits, even additional ones to those related to the centralization of information. Let’s take a closer look at it.

 Looking for DAM software? Discover the best ones

The 10 benefits of adopting a Digital Asset Management system


A DAM software does not only keep track of files — it stores enriched and embedded information about each one: origin, copyright, technical specifications, associated keywords... This metadata is easily accessible, and you can customize the metadata fields and the permissions applied to read or modify them.


Another benefit of DAM solutions is the ability to provide immediate and consistent information across members and departments. In other words, everyone has the same versions of updated assets. Since it is possible to track the updates and history of each file in real time, there won’t be any mismatches between headquarters or countries that use outdated files.

Advanced search

In a simple storage system you can only search for files by name, date, and little else. With a DAM, it is possible to perform advanced searches with a broader amount of filters while saving you time. It includes associated keywords, categories and subcategories, collections and all the filters you can imagine.

 All you need to know about cloud Asset Management Systems

Better security and encryption

Another benefit of DAM software is higher cybersecurity, even open source DAM. DAM systems ensure that the files are protected in your storage centre and in all channels they are sent through. Say goodbye to FTP and add enterprise level encryption protocols and other functions such as a watermark in visual assets.

Controlled access

When something changes, you will know who has done it. A DAM registers all administrators and members with read-only or edit access, and other security measures such as two-step authentication.

Content backups

If there has been an incorrect modification or you just need to go back to an older version, there is no problem. A benefit of Asset Management systems is that it saves not just a file’s history, but all previous versions of it, which can be recovered at any time.


Three key points — costs, resources, and time. A key advantage of DAM systems is that they achieve faster processes, reduce the time-to-market for a product’s launch and improve team coordination thanks to their centralized portal, which adapt to companies of any size, with scalable functions.

Consistent brand image

Thanks to a DAM’s centralization, the visual assets used in all your channels and platforms will be consistent and up to date. This has a profound impact on the company’s brand image, which will be more professional and harmonious across all its images, logos, fonts...


The features of a good DAM system surpass the management of digital assets — it also includes analytics, eCommerce integration, photo and video editing, automated editing/creation workflows, format conversion, connection to other cloud storages...

Connection to other management software

If your company sells or distributes products, you will not only want to have your product images stored in folders, but also to be able to integrate those assets throughout the product content network. Another advantage of DAM solutions is therefore, that they can work along with other product management software, such as a PIM or Product Information Management system.

 Wait, this is the first time I hear about PIM! What is it?

In Sales Layer, our PIM includes Digital Asset Management system functionalities and we connect the PIM with any storage system and library of images and videos used by your company. Should we help you to have everything organized from now on? Contact us now for a personalized consultation.


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