If you want to sell your products effectively, it is essential to have the most up-to-date product information possible. In other words, prices, marketing materials, catalogues, product descriptions, among many other things.
It seems easy, but as you increase your offer of products or services in order to complete your offer and fully satisfy the needs of your potential customers, keeping the information updated is something that becomes more difficult to sustain, if you do not have digital tools for it.
This is why it is considered really important, especially when we talk about e-commerce based on the sale of products, to have a Catalog Management strategy.
- What is Product Catalog Management software?
- 3 reasons why you should count with a Catalog Management software
- 5 product catalog management software
The great challenge of e-commerce is to identify its needs, but especially that of its customers at the time when it begins to have different suppliers, each with its particularities in terms of information system and language, and also distributes to different channels and platforms, each with its own characteristics.
A catalog management software allows companies that operate through the online environment to manage, store, create and keep always updated their catalogues in any of the channels in which they are present. In addition, it offers the possibility of ranking them in a structure defined on the basis of their name, prices, suppliers or descriptions, among others.
Due to its features, it is currently considered as one of the essential software for any e-commerce or company which handles high product references and wants to operate perfectly, satisfying the needs of their customers and predicting constant growth.
The three main reasons why it is essential to have a catalog management software are the standardization, unification and centralization of information. We will explain the reasons below.
- Standardization: It is related to the way in which the information on the web is arranged in a homogeneous way in all sales channels, thus ensuring that customers always find the same quality information regardless of the channel they use. This has a positive influence on the brand image.
- Unification: A Catalog Management software has a second use: it is applicable to customer databases, in which information is usually presented through different devices. As such, the software unifies the content eliminating any inconsistency when transporting content between these devices.
- Centralization: In addition to unifying the information, it centralizes it in such a way that it is accessible to any of the parties that have previous access. Having a catalog management software is very useful not only for the management itself but also to create from scratch electronic catalogs or e-catalogs, as the web version is shown to users.
After knowing a little more about this software, it's time to discover five of the top solutions on the market so you can choose the one that best suits your needs. Remember! The sooner you start working with your Catalog Management software, the sooner you will be able to benefit from all its features.
This software is a platform designed especially for online brands and retailers. It has a very professional customer service team, as well as a built-in PIM system.
With Plytix, e-commerce can easily centralize, optimize, distribute and analyze all the public content of its products.
This catalog creation software is great for companies with catalogs over 200 pages, using Quark XPress or InDesign.
However, it is also useful for smaller companies as they can create their own designs or make use of available templates.
If there is an advantage to highlight of this software, it is the improvement of the productivity of the work team, doubling the amount of work produced with the same resources used.
It should be noted that CatalognTime has an excellent CMS database that is not only multi-user but also flexible and offers the possibility of user-open configuration.
This is an online publishing tool that uses a globalized browser to create and publish digital catalogs, but also other types of materials such as reports, brochures or magazines, among others.
To set up Flipsnack, simply upload a PDF that the software itself will turn into an online magazine. But wait, that is not the end of its advantages, since Flipsnack allows the use of Design Studio Online, making it possible for the e-commerce to make from scratch its own publications if it deems it appropriate.
This innovative and intuitive platform allows the integration of product content, as well as the management and hierarchy of the catalogue.
Productsup offers certain freedom to the e-commerce or product manager in charge of the online store so that he or she is the one who optimizes in a safe way the data of the catalogue and distributes them to other retailers, marketplaces, commercials and other marketing channels.
It is a software that does not need coding, it is SaaS and with it, you will always be prepared for new technological advances.
It is undoubtedly one of the most flexible solutions on the market. This software allows the automatic layout of catalogues and is very useful when an exhaustive control over the position and design of each one of the elements is required.
The great advantage of EasyCatalog is that as it is linked to the source of its data, you will be able to forget about the hateful "copy-paste" that generates so many inconsistencies in the content.
It is clear that if you want to streamline your tasks associated with the production of catalogs, you need to incorporate not only catalog management tools but also those that allow you to manage, organize and enrich product information to ensure the highest quality and for this, a PIM is the best alternative.
Would you like to try it? Enjoy our 30-day free trial and discover what really catalog automation is.