Scaling an e-commerce project involves making decisions as important as which platform the online store will be developed on. The truth is that currently we can find countless technological options in the market to carry out this process, but it is worth opting for the most functional and flexible solution, which even allows us to work in the cloud. Knowing the characteristics of Magento for e-commerce helps us understand all the advantages that this platform offers us.
Magento Benefits: What you should know
According to Built With, Magento stands out as a top choice for e-commerce, with over 670,000 online stores already developed on this platform. One of its most important features is that it is an open-source solution, so it can be fully adapted to the specific needs of each online store project.
In addition, the technical characteristics of this platform make it one of the most robust and effective options on the market, capable of integrating into all ERP or business processes of a company. It is also a scalable system with a high level of usability, offering a good user experience.
All these characteristics and the various configuration and extension options offered by the Magento platform for e-commerce allow for the development of B2B and B2B.
7 reasons to choose Magento as your e-commerce platform
In the list of advantages offered by Magento for e-commerce, and which will help us decide to adopt this platform for our next project, the following stand out:
1. SEO Adaptation
The e-commerce structure generated with this platform is designed to help achieve good search engine rankings. Among other things, in addition to favoring SEO control in the content of the catalog, it has various free modules that allow professional SEO work.
2. Security Guarantees
Magento for e-commerce also has various permissions and access levels, with regular security updates. It also helps ensure that the online store complies with the PCI Data Security Standard, which guarantees the security of credit card data. Similarly, it has modules for GDPR adaptation.
3. Responsive Design
The installation of this platform involves the generation of responsive designs, so online stores made on this platform can also be visible with any type of mobile device. This is especially important, considering that more and more people are connecting with these means to make their online purchases.
4. Easy Content Editing
Magento for e-commerce includes a complete CMS that facilitates content management because it is completely visual. This way, the appearance of a web page can be edited before publishing it.
5. Multiple Integrations
If we choose this platform for the creation of our e-commerce, we can integrate the system with various tools and services as common as PayPal or Google Analytics, thanks to the numerous modules it has.
Likewise, it can also be connected to most ERP programs, so we will enjoy the advantage of having the e-commerce channel integrated with the other processes of the company.
6. Purchase Process
One of the most important aspects of an e-commerce is that its purchasing process is as easy as possible, to avoid customer cart abandonment. Magento for e-commerce allows adding items without losing sight of the catalog and also has a much simpler final form.
7. Great Management Capacity
In the latest versions, the performance and loading speed of Magento for e-commerce have been very positively modified. In addition, this platform allows efficiently managing catalogs of thousands of products, with hundreds of orders per hour. Its great capacity amply justifies its operating requirements.
Get the most out of Magento with a PIM system
Implementing a PIM for Magento alongside the platform can enhance the delivery of high-quality information to the platform. This integration proves invaluable in enhancing the overall consumer experience, ultimately fostering long-term loyalty in online purchases.
PIM systems are a perfect complement to ERPs, as they automatically organize the data with which they work to minimize the risk of error and have quality information management. One of its main objectives is to ensure that information is stored uniformly. This is important because an online store uses many data, such as descriptions, attributes, reviews, videos, links, or order volume. All these factors are combined with a PIM software, which structures them to ultimately facilitate the management of an e-commerce.
