<img height="1" width="1" src="https://www.facebook.com/tr?id=900067807144166&amp;ev=PageView &amp;noscript=1">

Four out of five shoppers won’t buy a product online if there is missing product information. 

Companies spend huge amounts of money, time, and manpower to get customers onto their website, only for the customer to leave at the last step because they cannot find the product information that they need. 

At that single touchpoint, you can lose 80% of your potential customers.

Why? Because you didn’t focus on the basics.

Complete product data is key to converting viewers into buyers. Providing clear, accessible, and accurate product information is essential across everything from the title and description to the videos and images. 

A major issue for many companies is returned purchases. Returns are costly, and bad news for your carbon footprint. The most common reason for a return is the product not meeting customer expectations. These expectations are set by the information the customer sees prior to the purchase. Returns are often due to misleading information being received, but rather a lack of or incorrect information that is provided.

Break it down to the basics: Make sure you have enough product information, and make sure that information is accurate.

A non-ideal customer lifecycle goes something like this:

  1. Customer orders a product online
  2. Customer receives a product that is not what they expected
  3. Customer returns the product
  4. Customer churns and acquisition start overs

Many companies that sell physical products are still working with Excel. Their product databases can have over 80 people working within them at any one time. This results in duplicate versions of files being shared, across multiple repositories. It’s ineffective and adds stress to teams, but still, 70% of physical product commerce companies work like this.

Often, companies try and solve the issue with new software that doesn’t do the job properly, and the team ends up reverting back to Excel.

So how should you be managing your product data?

Having a product information management platform (PIM) is the answer. One single source of truth where you can collate all of your product data into one system. From here you can enhance and enrich your data to create a positive customer experience and distribute your product information across all connected sales channels.

Discover for yourself with a free 30-day trial of Sales Layer

Download the full presentation from IDC’s European Retail Summit with Sales Layer’s own Andre Pons.


Related articles


Sales Layer is ISO 27001 Certified

Read this article to to discover what it means to work with one of the only ISO 27001 certified PIM vendors in the...

New corporate identity for Sales Layer PIM
PIM News

Discover the New Brand of Sales Layer

Introducing the new brand image of Sales Layer as we celebrate 10 years as the global leader in product information...

PIM News B2B

Sales Layer's Success in the G2 Fall 2023 Awards

Sales Layer gains global recognition as a top provider of Product Information Management software after multiple awards...

Subscribe to our newsletter
Get all the latest news and trends about product experience direct to your inbox.