Surely this question has been going around your head for a while, or maybe you just heard the term for the first time.
It never hurts to start with the acronym: a PIM is
Doesn’t seem a welcoming landscape, right?
Let's go step by step in order to discover the PIM systems as a key tool for an eCommerce strategy.
What is a PIM? Definition
PIM is a software extension that integrates with the online trading platform chosen by a company (such as Magento, Prestashop, Shopify or WooCommerce). So, the PIM systems are a multi-channel marketing software tool that allows you to control all your eCommerce areas. A PIM has the ability to track all the data in real time which corresponds to a company’s catalogues and inventory, by sending it appropriately to all the channels where the information is needed, and ensuring that every channel connects with each other.
At any eCommerce business, teamwork is essential. But maintaining synchrony between different people and channels at the same time is exhausting, even for the most responsible and methodical person. There is a lot of pressure put on any climber to be aware of their own rope whilst often stopping to check that they haven’t gotten into a tangle with the rest. And, yes, they do entangle, and a lot.
PIM system main goals
The main problem that arises in any business is very similar to the ropes that often get tangled when climbing a mountain.
We are referring to the dreaded paperwork which has now almost been totally replaced by folders for digital documents. Hundreds and hundreds of spreadsheets packed in columns that attempt to organize a torrent of data in a perpetual process of updating. It is either because the sales season has started, the spring season or the Christmas collection has arrived, or it is the redesign launch of that product sold out a while ago.
PIM systems allow you to avoid this
It's not magic, of course, but the effects are very similar.
The science behind a PIM
From a company’s ERP, where data files are stored (usually Excel sheets are used mostly), and any other sources of product information, including resources of images and videos, this kind of system collects all such material and channels it in the right directions. It is responsible for searching elements; to manage the translation of descriptions; to classify categories; to correct errors; to edit updates and changes; to enrich the product description, and to synchronize their presence in all areas.
The information, mobile apps, printed catalogues, and the points of sale information are updated and displayed in an organized way on the e-commerce platform.
Besides, PIM systems ensure that there are no more conflicts inside your marketing team when it comes to keeping the product information up to date. In addition, this type of system provides reports for any updates and a history of the modifications that have been carried out, as well as which team members with access to the service have performed a task and when.
Through this PIM method, members with access to the system can organize and classify products according to the categories and labels
This centralisation facilitates the translation of the catalogue content into different languages, or to other international standards (e.g. shoe sizes). Your PIM system will guarantee that the same rigorous information is displayed on all channels, and this data will be equally displayed to all members of the company, and in any country from which a related agency or client can access the online store.
In summary, PIM systems receive the chaos of data from an eCommerce product
Because the day you launch your online store to the public can be one of the most important days in your life. Would you allow us to help you do it right? Contact us for a free 30-day demo, and we will be happy to advise you and guide you on your eCommerce adventure.