Ecommerce in Africa is booming. By 2035 eCommerce is expected to inject R91.4 billion into the South African economy alone. And according to a report by global fintech experts, Nikilupe, the continent’s flourishing market for online goods and services is on track to surpass 500 million consumers by 2025. That’s a third of Africa’s population. eComplete, is the benchmark for full service ecommerce management in Africa, and also the only Sales Layer partner on the continent. CEO, Allen Jaffe, and COO, Bradley Bryant, share why they continue to choose Sales Layer as their PIM partner, to grow client revenue in the ever expanding African ecommerce market.
The Importance of Product Data
‘Product master data is one of the most complicated and neglected components of building and managing an ecommerce store. The real benefit of accurate product master data is that it impacts conversion rate and revenue by providing the customers with relevant data. Using the Sales Layer PIM has allowed us to accelerate launch times, reduce day-to-day operational issues, and most importantly, enrich and improve the quality score of our data. All of these benefits contribute to the experience we can offer our customers,’ explains Allen.
Proven Success with Leading Brands
‘Over the years, we have successfully migrated over 30 prominent brands, including, Diesel, Hurley, Jeep, Superdry, and Reebok to name a few, to Sales Layer.’ shares Brad.
‘Sales Layer excels at gathering all product information into one place, so the client can optimise for distribution to all channels, and keep the information updated for optimised conversion. This centralised approach provides a clear view of each client's products, allowing us to determine whether a new product is ready to go to market. This level of oversight ensures that product data is always up-to-date and consistent, contributing to an exceptional customer experience.’
Ease of Use: Empowering Our Clients
The eComplete team depends on Sales Layer’s user-friendly interface to make the difference for their clients. ‘It empowers our clients to take control of product enrichment, eliminating bottlenecks and allowing us to work in true partnership. The ability to manage product data with ease has been a game-changer for our clients, enabling them to focus on what they do best—delivering exceptional products to their customers.’ Brad continues.
Seamless Integration: Supporting Diverse Platforms
Whether managing a single store or multiple inventories/sale channels, Sales Layer’s flexibility allows eComplete to send product data for each brand to the relevant stores and marketplaces, ensuring consistency and accuracy across all channels. ‘To us, seamless integration with Shopify and Magento are crucial, as these two platforms where most of our clients operate. The Sales Layer integration with both our preferred platforms is flawless.’ says Allen.
Efficiency and Scalability: Managing Complex Inventories
Brad shares the experience he had with Sales Layer when eComplete took over Bounty Brands’ apparel division. ‘We took over Jeep, Hurley, Diesel, Superdry, and Reebok all at once in a certralised system with a single view of all products. Knowing we could depend on the Sales Layer’s platform provided peace of mind.’
From Sales Layer, eComplete manages and optimises thousands of SKUs, digital assets, SEO content, and product data, greatly improving efficiency for their clients. This capability is essential for companies that need to maintain consistency across numerous distribution channels while managing multiple product variants, within multiple brands.
More about our partner: eComplete provides a fully integrated eCommerce solution that enables brands to go direct-to-consumer faster, smarter, and more cost-effectively. Our end-to-end approach eliminates the risk, hassle, and complexity of scaling online
Support that actually supports
Allen comments on how eComplete’s partnership with Sales Layer began four years ago when they migrated from a previous PIM provider. ‘The intuitive interface and straightforward administration have made the transition seamless for our team and clients alike. Most crucial for eCommerce, an industry that is always on, the onboarding process was swift, and their support team has proven to be competent, dedicated, and always available. Sales Layer provides eComplete with a dedicated Customer Success Manager and a Project Success Assistant with our Agency partnership.’
Unique Benefits: Setting Sales Layer Apart
We asked eComplete to list the unique features they love most about Sales Layer:
- Advanced rights management
- Validation workflows
- Content traceability
- Macros and rules engine
- Asset manager
- Reference entities
- Data quality insights
These features contribute to the robust, reliable, and scalable PIM solution that our clients rely on.
Conclusion: A Partnership for Success
‘At eComplete, we are committed to providing our clients with the best tools, solutions, and support to succeed in the competitive and ever changing African eCommerce landscape. Sales Layer has proven to be an invaluable partner in this mission, offering the flexibility, scalability, and support needed to manage product information effectively. As we continue to grow and evolve, we are confident that our partnership with Sales Layer will remain a cornerstone of our success.’ says Allen.
