--- title: Marketing Checklist for Your Next Trade Show | Sales Layer description: Read our list of the most essential marketing practices and materials to prepare for the build-up to, the aftermath of and during your next trade show image: https://blog.saleslayer.com/hubfs/Images%20Blog%20Post/blog-11-2.jpg --- [![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) # The Definitive Marketing Checklist for Your Next Trade Show [![Inbound Team](https://blog.saleslayer.com/hubfs/pimboy2.png)](https://blog.saleslayer.com/author/inbound-team) [Inbound Team](https://blog.saleslayer.com/author/inbound-team) · September 14, 2017 ![](https://blog.saleslayer.com/hubfs/Images%20Blog%20Post/blog-11-2.jpg) Trade show profitability is being increasingly endangered. Many exhibitors are starting to wonder whether the financial resources allocated to these events are really worth investing. If you also find yourself at this point, we have good news for you… A checklist for your presence at a trade show to be a complete success! [- Discover 20 tips for a successful trade show - ](https://blog.saleslayer.com/20-tips-for-a-successful-trade-show) But hold on a second. Before addressing the things to do before, during and after a fair, we should know which trade shows to attend and which to pass up. Let’s get to it! Trade shows have always been a very strategic marketing tool, even though nowadays they are not as competitive as in past years. However, it was, and is, a source of key information for the sector; a place where agreements are tailored, opinions brought together and new trends that will set the pace for the market introduced. It is quite tempting to discover new local and international trade shows, but that does not mean you should attend them all. Knowing how to choose the right one is paramount if you do not want to see your profitability decrease. Our advice? Learn about its track record, its renown in the sector, the profile of its attendees, its national and/or international reach, and its convening power. Choose the most important, the leader, the one that is attended by the best companies and your prospective customers. And now, the time has come to introduce the guide to you. Or rather, a marketing checklist that details all the actions that should be followed before, during and after your presence at a trade show: ## Pre-fair actions [- A PIM could help you a lot in your next trade show. Do you wonder why? - ](https://blog.saleslayer.com/how-can-a-pim-help-you-on-your-next-trade-show) ## Actions during the fair ## Post-fair Actions Yes! This endless marketing checklist has finally ended. Now it is up to you to get right to it. With our tips and tools, getting the most out of your trade shows is now possible!   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3993861/f55147a9-b3bc-44da-8703-19cce35f2995.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/f55147a9-b3bc-44da-8703-19cce35f2995) #### Related articles [![Blog header image representing product localization, showing different languages to choose ](https://blog.saleslayer.com/hs-fs/hubfs/Blog%202_Localization.png?width=520&name=Blog%202_Localization.png)](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) [B2B](https://blog.saleslayer.com/tag/b2b) [AI](https://blog.saleslayer.com/tag/ai) [How Localization Drives B2B Ecommerce Growth: A Practical Guide](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) Discover how effective localization can drive B2B ecommerce growth by enhancing product content, pricing strategies,... 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