---
title: Sales Layer Blog | Mike Owen
description: Experienced international, enterprise and SaaS technology marketing professional with specialism in brand communications, setting up sales and marketing departments and in ongoing lead generation, CRM activities, development of sales pipeline, new business sales and client retention.
image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg
---

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![Mike Owen](https://blog.saleslayer.com/hubfs/mike_avatar.png)

## Mike Owen

Experienced international, enterprise and SaaS technology marketing professional with specialism in brand communications, setting up sales and marketing departments and in ongoing lead generation, CRM activities, development of sales pipeline, new business sales and client retention.

[![Challenges for the lighting industry](https://blog.saleslayer.com/hs-fs/hubfs/iStock-530203738.jpg?width=520&name=iStock-530203738.jpg)](https://blog.saleslayer.com/how-smart-lighting-companies-are-powering-sales-success-in-a-complex-market)

[B2B](https://blog.saleslayer.com/tag/b2b)

## [How Smart Lighting are Powering Sales Success with Product Workflows](https://blog.saleslayer.com/how-smart-lighting-companies-are-powering-sales-success-in-a-complex-market)

Discover how smart lighting companies are utilizing a PIM system and product workflows to improve their processes and drive more revenue despite a turbulent market

[![Mike Owen](https://blog.saleslayer.com/hubfs/mike_avatar.png)](https://blog.saleslayer.com/author/mike-owen) [Mike Owen](https://blog.saleslayer.com/author/mike-owen)

[1](https://blog.saleslayer.com/author/mike-owen/page/1)

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