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Mike Owen

Mike Owen

Experienced international, enterprise and SaaS technology marketing professional with specialism in brand communications, setting up sales and marketing departments and in ongoing lead generation, CRM activities, development of sales pipeline, new business sales and client retention.

Challenges for the lighting industry
B2B

How Smart Lighting are Powering Sales Success with Product Workflows

Discover how smart lighting companies are utilizing a PIM system and product workflows to improve their processes and drive more revenue despite a turbulent market