Spring has just begun and we have to start thinking about the perfect accessories to shine this summer. In the age when the online stores are going crazy preparing the launch of this summer season. Calm down - with this tips your e-commerce will be a success this season.
#1.Set a specific goal for this new season
Every time we speak about campaign planning you have to understand you’re chasing a goal. No goals, no results. You need to set a common objective of the summer campaign, and then you have to set the goals as the launch date approaches. It’s about connecting bridges until finally conquering the castle and achieving maximum success. The most common for a summer campaign is to set “Increase sales regarding last year’s” as an objective, but they can be infinite other objectives, like, “increase sales in a specific geographic area” or simply “increase sales directed to a specific target”. The objective of the campaign is a task for your marketing team but it’s very important for it to have the following characteristics:
#It's realistic. Depending on the sector some numbers can be more realistic than others but the target must be achievable.
#It’s measurable. It’s important there are numbers in there, for example “Increase 3% of the sales.”
#It’s a challenge for your company. That who dreams can make a dream come true, that who doesn’t dream will never do it.
#2. Plan your strategy in advance.
Once you’ve set a goal for the campaign you should set some short-term goals. I’m going to make a planning example segmenting the time left for the campaign to start biweekly.