--- title: The Post-Covid Consumer | Sales Layer description: See our infographic of the changes in shopping priorities, concerns, buying locations, and purchase methods of ecommerce customers image: https://blog.saleslayer.com/hubfs/200629_ID_consumer-poscovid.png --- [![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) # Infographic: The Post-Covid Consumer [![Alma Muñoz](https://blog.saleslayer.com/hubfs/alma.jpg)](https://blog.saleslayer.com/author/alma-muñoz) [Alma Muñoz](https://blog.saleslayer.com/author/alma-muñoz) · June 29, 2020 ![](https://blog.saleslayer.com/hubfs/200629_ID_consumer-poscovid.png) Since March 2020 the commerce has been changing by the day around the world. While each country is recovering differently after the first major global outbreak of COVID-19, the only certainty is that **both commerce and consumers will never be the same again**. Despite de-escalation measures coming into place, **consumer optimism** has fallen across the board and shoppers expect a long-term impact of the coronavirus on their lives. Confidence and GDP are directly correlated, so as long as consumer-confidence remains so low among the population, spending will also be lower. **American consumers are still more optimistic about the future than Europeans.** 37% of Americans believe the country will recover in 2 or 3 months. While we wait to see how the summer months might evolve, first impressions and forecasts show a savvier consumer willing to maintain habits that were assumed 'by force' during lockdown, such as more frequent online shopping and choices based on sustainability, health and proximity.   [![Digital transformation PIM](https://no-cache.hubspot.com/cta/default/3993861/1f302b2e-d20b-4e4c-a820-6efc779fa9f5.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/1f302b2e-d20b-4e4c-a820-6efc779fa9f5)   ![poscovid-normality-graphic](https://blog.saleslayer.com/hs-fs/hubfs/poscovid-normality-graphic.png?width=723&name=poscovid-normality-graphic.png)   ![covid-shopping-priorities-graphic](https://blog.saleslayer.com/hs-fs/hubfs/covid-shopping-priorities-graphic.png?width=723&name=covid-shopping-priorities-graphic.png)   > 80% of US consumers say they feel closer to their community because of the crisis. > 88% of them expect this relationship to be maintained after the crisis.   ![covid-search-graphic](https://blog.saleslayer.com/hs-fs/hubfs/covid-search-graphic.png?width=723&name=covid-search-graphic.png)   > 70% of consumers expect to take readjustment measures in their routines for 4 months or more.   ![products-covid-graphic](https://blog.saleslayer.com/hs-fs/hubfs/products-covid-graphic.png?width=723&name=products-covid-graphic.png)   > The average spend per buyer may be reduced by up to 2/3 in the most economically affected countries.   ![poscovid-trends-graphic](https://blog.saleslayer.com/hs-fs/hubfs/poscovid-trends-graphic.png?width=723&name=poscovid-trends-graphic.png)   > The tendency to spend more on green and sustainable products will depend on the impact of the crisis on each household economy.   ![offline-shopping-graphic](https://blog.saleslayer.com/hs-fs/hubfs/offline-shopping-graphic.png?width=723&name=offline-shopping-graphic.png)   ![shop-covid-measures-graphic](https://blog.saleslayer.com/hs-fs/hubfs/shop-covid-measures-graphic.png?width=723&name=shop-covid-measures-graphic.png)   [![COVID impact on retail](https://no-cache.hubspot.com/cta/default/3993861/24757f6a-04a3-4744-836e-1a1763c3226c.png)](https://cta-redirect.hubspot.com/cta/redirect/3993861/24757f6a-04a3-4744-836e-1a1763c3226c) #### Related articles [![Blog header image representing product localization, showing different languages to choose ](https://blog.saleslayer.com/hs-fs/hubfs/Blog%202_Localization.png?width=520&name=Blog%202_Localization.png)](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) [B2B](https://blog.saleslayer.com/tag/b2b) [AI](https://blog.saleslayer.com/tag/ai) [How Localization Drives B2B Ecommerce Growth: A Practical Guide](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) Discover how effective localization can drive B2B ecommerce growth by enhancing product content, pricing strategies,... 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