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Since March 2020 the commerce has been changing by the day around the world. While each country is recovering differently after the first major global outbreak of COVID-19, the only certainty is that both commerce and consumers will never be the same again.

Despite de-escalation measures coming into place, consumer optimism has fallen across the board and shoppers expect a long-term impact of the coronavirus on their lives.

Confidence and GDP are directly correlated, so as long as consumer-confidence remains so low among the population, spending will also be lower. American consumers are still more optimistic about the future than Europeans. 37% of Americans believe the country will recover in 2 or 3 months.

While we wait to see how the summer months might evolve, first impressions and forecasts show a savvier consumer willing to maintain habits that were assumed 'by force' during lockdown, such as more frequent online shopping and choices based on sustainability, health and proximity.

 

Digital transformation PIM

 

poscovid-normality-graphic

 

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80% of US consumers say they feel closer to their community because of the crisis.
88% of them expect this relationship to be maintained after the crisis.

 

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70% of consumers expect to take readjustment measures in their routines for 4 months or more.

 

products-covid-graphic

 

The average spend per buyer may be reduced by up to 2/3 in the most economically affected countries.

 

poscovid-trends-graphic

 

The tendency to spend more on green and sustainable products will depend on the impact of the crisis on each household economy.

 

offline-shopping-graphic

 

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COVID impact on retail

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