Maintaining order on product content throughout the entire chain of collection, creation, syndication and distribution of product content is critical for customers to have a good shopping experience that translates into increased traffic and better sales conversion.
Collect the SKUs of 500 new seasonal products, assign updated logos to each brand, prepare the right images for Amazon product descriptions, change catalog prices for the French market...
If you're not using a service catalog software, chances are more errors and delays are occurring than you think.
We give you the keys to discover what catalog automation can do for you.
6 tips for automating product catalogs (and how it benefits you)
Centralize your product information
Store all your product information and media assets in a single repository. Identify the files and data you need faster, and ensure that all teams and departments use the same up-to-date versions on any material, platform and country.
Define a team hierarchy
Create your ideal workflow and assign management and editing roles so that everyone knows what their roles are and ensure the overlapping of tasks does not reoccur. This way, you will avoid misunderstandings such as changes to product data released before they are reviewed and approved.
Enrich the data
Automatically detect data omissions and anomalies, check all images and attributes, and easily correct them with block editing functions, and even bidirectionally between your automated database and any catalog design software, such as InDesign.
Design better catalogs
Create clearer data sheets, complete and original product sheets, and digital and printed catalogs with your digital catalog maker software in record time, saving costs and personnel, thanks to plugins that make possible InDesign catalog automation.
Standardize your channels
Resolves format and information divergences between different sources and across all distribution and sales channels. This is especially necessary if you have teams working remotely in different locations, and if you need to share product information with different customers or sales channels such as websites adapted to different countries or languages.
Syndicate the content
Once you have all your product content properly organized and enriched, connecting it to any channel is much easier and safer. Decide which data will be sent to each channel and make them all homogeneous on each platform, using easy preconfigured connectors or APIs.
Marketplaces like Amazon, CMs for ecommerce like Shopify or Magento, even other software systems like your ERP... An automated product database on the right platform can be connected quickly with whatever channel you need.
Are you already convinced of relieving your headaches by incorporating catalog automation in your company?
There is a tool that gives you access to all these benefits, while saving you costs and time that you can invest in developing new business strategies, expanding your geographic network with catalogs tailored to each market, and updating the information in each channel with the degree of customization you need.
The platform to automate the work with product information and catalogs that is trending among brands, manufacturers and retailers is PIM (Product Information Management). Try now with Sales Layer a free demo for free and discover the best catalog automation platform for B2C and B2B companies.