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Marketing Information Management: How to increase productivity

Marketing tasks in a company that sells and/or distributes products are not limited to create advertising campaigns. Marketing productivity affects vital stages of a product launch: ensure that products have the right descriptions, characteristics ...

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7 e-commerce user experience tips for marketers

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

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10 ways to boost your e-commerce sales

There’s always two high-risk situations for an online business that wants to generate more  e-commerce sales. First: sales are going so well that it doesn’t seem necessary to take any new action. Second: sales go badly or suffer a sudden drop and ...

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User Experience: All the skills a Product Manager MUST master

The saying goes “Let the cobbler stick to his last”, but as a specialist in products it will not be enough to know the shoes that you sell (or energy bars, or cameras, or backpacks for children… ). As important as studying your product is having an ...

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Product Experience: The best way to boost your sales

If a stallholder wants to attract customers at a street food in Saigon or Bangkok, their best alternative is to shout out. Nowadays many companies still seem to rely on this strategy, trying to raise their voice over their competitors and ...

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What is Product Experience Manager?

Have you recently come across the title of "Product Experience Manager"? No, you aren't being fooled by your eyes or those hundreds of hours surfing the Internet: the term is real, although its definition might not seem something entirely new. Do ...

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Booth ideas for your next medical show

    Attending to a trade show is always an exciting activity. It’s a new opportunity to know more about the needs and impressions of actual clients and also to meet new ones. Normally, medical shows are noted for their concentration of specialists, ...

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10 Marketing Tips to Make the Most of Medtrade

Is your healthcare equipment company ready for the big Medtrade Spring event in Las Vegas? We don't just mean the outfits you are going to wear to the cocktails and the list of magic shows that you don't want to miss. Let's be serious: although Las ...

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Get ready for MD&M

One of the key dates in the calendar of any company dedicated to medical technology or medical supplies is approaching. MD&M are the most well-known acronyms in the medical trade shows sector, and for good reason: MD&M West is the largest medical ...

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Top Medical Trade Shows You Shouldn't Miss

Now the new year is here, it's time to fill your calendar with all the highlights for the coming year and, above all, to expand into new markets, present new products and get new customers and leads at all trade shows that can be attended.

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