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5 Top softwares to guarantee product information control in multinationals

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PIM: the perfect solution for your multi-language Product Management

One of the most difficult tasks in e-commerce product management is organizing product catalogs in multiple languages, adapting the content and product launches to each region and keeping all sales markets up to date at the same time.

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Marketing Information Management: How to increase productivity

Marketing tasks in a company that sells and/or distributes products are not limited to create advertising campaigns. Marketing productivity affects vital stages of a product launch: ensure that products have the right descriptions, characteristics ...

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Selling on Alibaba vs. Aliexpress: Pros and cons

They are the biggest and well-renowned China's online marketplaces. Users wonder which one will have cheaper products, while retailers and sellers think about which one is the best place to offer their products.

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Best practices for product management

Your mantra as a product manager is not what, but why. Defining a product is very simple; the art of product management begins when you think about why a product is necessary, why the audience needs it, why it could be useful or interesting for the ...

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Newegg marketplace: What is it and how to become a seller

Amazon, eBay or Rakuten are the most popular marketplaces for e-commerce. But if you have an electronic products business, did you know that there is something better for you?

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E-commerce: The best web design tips!

First impressions are everything when it comes to product content. And content must be seen as a strong symbiosis between design and information. These two foundations need each other: the perfect eCommerce website or app should be visually ...

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The 7 essential digital marketing tools that will make your life easier

Endless email chains? That’s the daily routine for the majority of marketing departments, especially in product management companies. Business communication about design, management or marketing tasks can become your worst nightmare after dozens of ...

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How to sell on Rakuten Marketplace

In Japan is fairly common to see people checking Rakuten’s website on their smartphones, instead of Amazon. The e-commerce market share of Rakuten in Japan represents a 27%, while Amazon has a 12%. Selling your products and positioning your business ...

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7 e-commerce user experience tips for marketers

You should always keep an eye on the product and the user as a marketer: you’re the matchmaker that must provide a good environment where they can meet and get along. User experience or UX analysis is a top marketing habit to readjust your marketing ...

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