Most businesses already use video. 89%, in fact. However, 37% still don’t. Among them, 16% see the ROI as unclear, 11% say it’s too expensive, and 5% struggle to convince decision-makers. (Wyzowl).
Where do I start? Is it too expensive? Do I even need it? You do. Video sells. Video builds trust. Video makes people click.
Video isn’t just for engagement. It’s a powerful tool that moves customers through the buying process.
Awareness: Hook them with educational or inspirational content. Show them how something works or tell a story that sticks.
New Balance’s campaign tells a compelling story that connects emotionally with the audience.
Another great approach is behind-the-scenes content, like how Patagonia documents its sustainability efforts, giving customers a deeper connection to the brand.
Consideration: Now they know you, but they need a reason to trust you. Explainer videos do the trick.
Monday.com shows how a complex product works in a simple way.
The No-Overthinking Guide to Getting Started
Not sure where to start? Here’s a simple plan.
Look at:
If you sell furniture, show how easy it is to assemble. If you sell skincare, show how it looks and feels on real skin.
Sephora’s makeup tutorials demonstrate how products look on different skin tones, making it easier for customers to choose.
You don’t need a film crew. You need clarity.
Not all videos belong on YouTube. Focus on where they help buyers take action.
Tricks to Sell More with Video
The Bottom Line
Learn how Sales Layer’s Digital Asset Management functionality helps organize, update, and share videos efficiently, ensuring consistency and enhancing product content across channels.
A catalog without video leaves money on the table. Adding videos isn’t a nice-to-have. It’s a competitive edge. No excuses. No overthinking. Just start.