--- title: Sales Layer Blog | Suso Tormo description: Tips, strategies, in-depth analysis and niche studies about product information management for marketers. image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg --- [![logotipo_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) ![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png) ## Suso Tormo [![](https://blog.saleslayer.com/hs-fs/hubfs/Blog.png?width=520&name=Blog.png)](https://blog.saleslayer.com/sales-layer-announce-25-million-investment-series-b) [News](https://blog.saleslayer.com/tag/news) ## [Sales Layer Announce $25m Series B Funding Round](https://blog.saleslayer.com/sales-layer-announce-25-million-investment-series-b) Sales Layer are delighted to announce a successful Series B funding round of $25m, backed by PeakSpan Capital and Series A investors Bright Pixel and Swanlaab [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![Selecting Sales Layer vs Akeneo, Salsify, inRiver](https://blog.saleslayer.com/hs-fs/hubfs/blog_7_de_junio.png?width=520&name=blog_7_de_junio.png)](https://blog.saleslayer.com/akeneo-salsify-inriver-sales-layer-pim-comparison) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Akeneo, Salsify, Inriver & Sales Layer Comparison](https://blog.saleslayer.com/akeneo-salsify-inriver-sales-layer-pim-comparison) We compare the feature and differences of these PIM solutions and help you to identify which can offer the most value and ROI to your business [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![Illustration of a smiling cup on a running machine](https://blog.saleslayer.com/hs-fs/hubfs/A_Blog/2022-03-March/220316_C%C3%B3mo-definir-el-product-market-fit-de-tu-empresa-1.png?width=520&name=220316_C%C3%B3mo-definir-el-product-market-fit-de-tu-empresa-1.png)](https://blog.saleslayer.com/how-to-define-product-market-fit) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [How to Define Your Company's Product Market Fit](https://blog.saleslayer.com/how-to-define-product-market-fit) Knowing a product's market fit is paramount to commanding a strong digital shelf presence. Find out how to determine yours and how to deliver this in your ecommerce strategy [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![Illustration of a factory with a smiling face](https://blog.saleslayer.com/hs-fs/hubfs/200604_ID_d2c-ecommerce.png?width=520&name=200604_ID_d2c-ecommerce.png)](https://blog.saleslayer.com/what-is-d2c-direct-to-consumer) [B2B](https://blog.saleslayer.com/tag/b2b) ## [What is a D2C (Direct to consumer) Sales Model?](https://blog.saleslayer.com/what-is-d2c-direct-to-consumer) Learn how a direct to consumer sales model works, why many brands are switching to one, and the advantages of adopting one yourself [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![Top Software G2 badge](https://blog.saleslayer.com/hs-fs/hubfs/220211_50-best-Commerce-Software-G2Crowd.png?width=520&name=220211_50-best-Commerce-Software-G2Crowd.png)](https://blog.saleslayer.com/saleslayer-pim-top-50-software-product-g2) [News](https://blog.saleslayer.com/tag/news) ## [Sales Layer is one of G2's Top 50 Best Commerce Products for 2022](https://blog.saleslayer.com/saleslayer-pim-top-50-software-product-g2) We are proud to feature on G2's list of the Top 50 Best Commerce Products, with a PIM designed to centralize, enhance and automate product data for B2B and B2C brands [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![Sales Layer PIM Experience Podcast episode 02](https://blog.saleslayer.com/hs-fs/hubfs/Post%20Blog%20Cover.png?width=520&name=Post%20Blog%20Cover.png)](https://blog.saleslayer.com/pim-experience-podcast-episode-02) [PIM](https://blog.saleslayer.com/tag/pim) ## [Episode 2: How to Avoid PIM Implementation Going Badly](https://blog.saleslayer.com/pim-experience-podcast-episode-02) This episode sees Andre Pons, specialist in Revenue Operations, talk to Carsten Krohn of US agency Sitation about how to avoid any mistakes when implementing a PIM [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![B2B Marketing Expo London](https://blog.saleslayer.com/hs-fs/hubfs/211025_b2b-expo-london.png?width=520&name=211025_b2b-expo-london.png)](https://blog.saleslayer.com/b2b-marketing-expo-london-2021) [News](https://blog.saleslayer.com/tag/news) ## [Sales Layer joins B2B Marketing Expo London 2021](https://blog.saleslayer.com/b2b-marketing-expo-london-2021) Sales Layer participates in B2B Marketing Expo 2021 in London as a PIM specialist. [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![IDC logo on a blue background](https://blog.saleslayer.com/hs-fs/hubfs/2021-idc-pim-marketscape.png?width=520&name=2021-idc-pim-marketscape.png)](https://blog.saleslayer.com/sales-layer-major-player-idc-marketscape-for-pim-2021) ## [Sales Layer is Featured in IDC MarketScape Report for PIM 2021](https://blog.saleslayer.com/sales-layer-major-player-idc-marketscape-for-pim-2021) Sales Layer has been named a 'major player in IDC MarketScape Worldwide Product Information Management Applications for Commerce 2021 [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [![IDC logo](https://blog.saleslayer.com/hs-fs/hubfs/IDC%20Q%26A.png?width=520&name=IDC%20Q&A.png)](https://blog.saleslayer.com/idc-qa-video) [PIM](https://blog.saleslayer.com/tag/pim) ## [IDC Q&A: The Impact of PIM on Sales Conversion](https://blog.saleslayer.com/idc-qa-video) Watch the video from our latest PIM Experience Virtual Summit and our Q&A with Jordan Jewell, IDC on 'Product Experience, AI & PIM' [![Suso Tormo](https://blog.saleslayer.com/hubfs/Suso.png)](https://blog.saleslayer.com/author/suso-tormo) [Suso Tormo](https://blog.saleslayer.com/author/suso-tormo) [1](https://blog.saleslayer.com/author/suso-tormo/page/1) [2](https://blog.saleslayer.com/author/suso-tormo/page/2) [![Next Arrow Icon](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/arrow-de.svg)](https://blog.saleslayer.com/author/suso-tormo/page/2) Close ![Logo principal-newsletter](https://blog.saleslayer.com/hs-fs/hubfs/Logo%20principal-newsletter.png?width=96&height=56&name=Logo%20principal-newsletter.png)   - About - [Company](https://saleslayer.com/company) - [Jobs](https://saleslayer.com/jobs/) - [Blog](https://blog.saleslayer.com/) - [Legal Notice](https://saleslayer.com/legal-notice) - [Privacy policy](https://saleslayer.com/privacy-policy) - [SLA](https://saleslayer.com/assets/files/SLA.pdf) - Sales Layer - [Organize](https://saleslayer.com/organize) - [Connect](https://saleslayer.com/connect) - [Analyze](https://saleslayer.com/analyze) - [Pricing](https://saleslayer.com/pricing) - [Catalogs](https://saleslayer.com/instant-catalogs) - Resources - [Help center](https://support.saleslayer.com/) - [Webinars](https://saleslayer.com/webinars) - [Case Studies](https://saleslayer.com/casestudies) - [eBooks](https://saleslayer.com/resources) - [Brand Assets](https://saleslayer.com/brand-assets) - Social - [Twitter](https://twitter.com/saleslayer?lang=es) - [Linkedin](https://www.linkedin.com/company/sales-layer/) - [Instagram](https://www.instagram.com/saleslayer/) - [Facebook](https://www.facebook.com/Sales-Layer-227043347835057/) - [EN](https://blog.saleslayer.com) - [ES](https://blog.saleslayer.com/es/) - [DE](https://blog.saleslayer.com/de/)