Luisa Duran Villalobos

Luisa is a B2B SEO and Content Marketing Specialist at Sales Layer. She currently leads content initiatives focused on improving organic positioning, editorial planning, and SEO optimization rooted in E-E-A-T principles. Her approach combines content strategy with a deep understanding of the user, leveraging her background in customer success to create relevant, clear, and solution-oriented content for eCommerce businesses. She is particularly focused on the intersection of SEO, content, and growth within the B2B SaaS landscape.