--- title: Sales Layer Blog | Luisa Duran Villalobos description: Luisa is a B2B SEO and Content Marketing Specialist at Sales Layer. She currently leads content initiatives focused on improving organic positioning, editorial planning, and SEO optimization rooted in E-E-A-T principles. Her approach combines content strategy with a deep understanding of the user, leveraging her background in customer success to create relevant, clear, and solution-oriented content for eCommerce businesses. She is particularly focused on the intersection of SEO, content, and growth within the B2B SaaS landscape. image: https://blog.saleslayer.com/hubfs/A_Logos/logotipo.svg --- [![logotipo\_sl-1](https://blog.saleslayer.com/hs-fs/hubfs/logotipo_sl-1.png?width=104&height=60&name=logotipo_sl-1.png "logotipo_sl-1")](https://www.saleslayer.com/) - [PIM](https://blog.saleslayer.com/tag/pim) - [Product experience](https://blog.saleslayer.com/tag/product-experience) - [DAM](https://blog.saleslayer.com/tag/dam) - [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) - [B2B Digital Shelf](https://blog.saleslayer.com/tag/b2b-digital-shelf) - [Omnichannel strategy](https://blog.saleslayer.com/tag/omnichannel-strategy) - [Integrations](https://blog.saleslayer.com/tag/integrations) - [Marketplaces](https://blog.saleslayer.com/tag/marketplaces) - [Ecommerce marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) - [News](https://blog.saleslayer.com/tag/news) ![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png) ## Luisa Duran Villalobos Luisa is a B2B SEO and Content Marketing Specialist at Sales Layer. She currently leads content initiatives focused on improving organic positioning, editorial planning, and SEO optimization rooted in E-E-A-T principles. Her approach combines content strategy with a deep understanding of the user, leveraging her background in customer success to create relevant, clear, and solution-oriented content for eCommerce businesses. She is particularly focused on the intersection of SEO, content, and growth within the B2B SaaS landscape. [![LinkedIn](https://blog.saleslayer.com/hubfs/A_Archives/PAID%20MEDIA/linkedin.svg)](https://www.linkedin.com/in/luisaduranvillalobos/) [![Diagram showing how a PIM works across three key stages: Consolidate, Orchestrate powered by Sales Layer and True Agentic AI, and Govern & Syndicate to marketplaces, eCommerce, B2B, and print.](https://blog.saleslayer.com/hs-fs/hubfs/what-is-pim-consolidate-orchestrate-syndicate.png?width=520&name=what-is-pim-consolidate-orchestrate-syndicate.png)](https://blog.saleslayer.com/what-is-a-pim-system) [PIM](https://blog.saleslayer.com/tag/pim) [Integrations](https://blog.saleslayer.com/tag/integrations) ## [What is PIM (Product Information Management)?](https://blog.saleslayer.com/what-is-a-pim-system) Discover what a PIM is and how the software allows you to upload, enrich and sync your product data and catalogs across all of your B2B and B2C selling platforms [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Centralized PIM architecture powered by agentic AI connecting multi-channel distribution, native connectors, and quality reports.](https://blog.saleslayer.com/hs-fs/hubfs/pim-agentic-ai-ecosystem.png?width=520&name=pim-agentic-ai-ecosystem.png)](https://blog.saleslayer.com/what-is-a-saas-pim) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [What is a SaaS PIM?](https://blog.saleslayer.com/what-is-a-saas-pim) Learn what a SaaS PIM is, how it compares to ERP or PXM, and how True Agentic AI streamlines product catalog management across channels. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Flowchart of a PIM software for manufacturers, centralizing internal data and distributing it to external channels such as websites and marketplaces.](https://blog.saleslayer.com/hs-fs/hubfs/Listicle_PIM%20for%20manufacturers.png?width=520&name=Listicle_PIM%20for%20manufacturers.png)](https://blog.saleslayer.com/best-pim-solutions-for-manufacturers) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Best PIM Software for Manufacturers in 2026: Top 6 Compared](https://blog.saleslayer.com/best-pim-solutions-for-manufacturers) Explore the top PIM solutions for manufacturers and learn why Sales Layer stands out with unmatched speed, user experience, and robust B2B capabilities. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![](https://blog.saleslayer.com/hs-fs/hubfs/Listicle%20pim%20for%20Shopify2-1.png?width=520&name=Listicle%20pim%20for%20Shopify2-1.png)](https://blog.saleslayer.com/best-pim-software-for-shopify) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Best PIM Software for Shopify](https://blog.saleslayer.com/best-pim-software-for-shopify) Discover the top Shopify PIM platforms for 2026, focusing on usability, integration and AI features to enhance your strategy and drive conversions. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Blog header image representing product localization, showing different languages to choose ](https://blog.saleslayer.com/hs-fs/hubfs/Blog%202_Localization.png?width=520&name=Blog%202_Localization.png)](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) [Catalog Management](https://blog.saleslayer.com/tag/catalog-management) [B2B](https://blog.saleslayer.com/tag/b2b) [AI](https://blog.saleslayer.com/tag/ai) ## [How Localization Drives B2B Ecommerce Growth: A Practical Guide](https://blog.saleslayer.com/how-localization-drives-b2b-ecommerce-growth-a-practical-guide) Discover how effective localization can drive B2B ecommerce growth by enhancing product content, pricing strategies, and regional SEO for better market alignment. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Blog header image representing TikTok Shop as a 2025 growth engine, showing mobile social commerce features and upward market trends.](https://blog.saleslayer.com/hs-fs/hubfs/Tiktok%20Blog.png?width=520&name=Tiktok%20Blog.png)](https://blog.saleslayer.com/tiktok-shops-impact-growth-engine-or-industry-shake-up) [Ecommerce Marketing](https://blog.saleslayer.com/tag/ecommerce-marketing) ## [TikTok Shop in 2026: A New Channel for Product Discovery and Sales](https://blog.saleslayer.com/tiktok-shops-impact-growth-engine-or-industry-shake-up) TikTok Shop in 2026: Learn how B2B companies are using short-form video for product discovery and sales. Optimize your catalog and lead the market now. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Professional dashboard showing organic traffic results for seo for manufacturing industry.](https://blog.saleslayer.com/hs-fs/hubfs/SEO%20para%20Fabricantes.png?width=520&name=SEO%20para%20Fabricantes.png)](https://blog.saleslayer.com/seo-for-manufacturing-companies) [B2B](https://blog.saleslayer.com/tag/b2b) [Manufacturing Marketing](https://blog.saleslayer.com/tag/manufacturing-marketing) ## [SEO for Manufacturing Companies: A Guide to Industrial Rankings](https://blog.saleslayer.com/seo-for-manufacturing-companies) Learn the best SEO for manufacturing companies to drive B2B leads. Discover expert manufacturing SEO strategies and tips for industrial rankings. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![](https://blog.saleslayer.com/hs-fs/hubfs/Mkt%20Plan%20Template-Blog.png?width=520&name=Mkt%20Plan%20Template-Blog.png)](https://blog.saleslayer.com/manufacturing-marketing-playbook) [B2B](https://blog.saleslayer.com/tag/b2b) [Manufacturing Marketing](https://blog.saleslayer.com/tag/manufacturing-marketing) ## [Manufacturing Marketing: Playbook for Digital Growth](https://blog.saleslayer.com/manufacturing-marketing-playbook) Master manufacturing marketing with our expert guide. Download our free template to build a winning manufacturing marketing strategy today. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [![Digital marketing for manufacturing companies infographic](https://blog.saleslayer.com/hs-fs/hubfs/img-Blog.png?width=520&name=img-Blog.png)](https://blog.saleslayer.com/digital-marketing-for-manufacturers-a-complete-guide) [PIM](https://blog.saleslayer.com/tag/pim) [B2B](https://blog.saleslayer.com/tag/b2b) ## [Digital Marketing for Manufacturers: The 2026 Strategic Guide](https://blog.saleslayer.com/digital-marketing-for-manufacturers-a-complete-guide) Enhance digital marketing for manufacturers with our complete guide. Learn the best manufacturing digital marketing strategies to grow your company in 2026. [![Luisa Duran Villalobos](https://blog.saleslayer.com/hubfs/Photo%20Container.png)](https://blog.saleslayer.com/author/luisa-duran) [Luisa Duran Villalobos](https://blog.saleslayer.com/author/luisa-duran) [1](https://blog.saleslayer.com/author/luisa-duran/page/1) [2](https://blog.saleslayer.com/author/luisa-duran/page/2) [![Next Arrow Icon](https://blog.saleslayer.com/hubfs/Saleslayer_Aug2018/Images/arrow-de.svg)](https://blog.saleslayer.com/author/luisa-duran/page/2) Close ![Logo principal-newsletter](https://blog.saleslayer.com/hs-fs/hubfs/Logo%20principal-newsletter.png?width=96&height=56&name=Logo%20principal-newsletter.png)   - About - [Company](https://saleslayer.com/company) - [Jobs](https://saleslayer.com/jobs/) - [Blog](https://blog.saleslayer.com/) - [Legal Notice](https://saleslayer.com/legal-notice) - [Privacy policy](https://saleslayer.com/privacy-policy) - [SLA](https://saleslayer.com/assets/files/SLA.pdf) - Sales Layer - [Organize](https://saleslayer.com/organize) - [Connect](https://saleslayer.com/connect) - [Analyze](https://saleslayer.com/analyze) - [Pricing](https://saleslayer.com/pricing) - [Catalogs](https://saleslayer.com/instant-catalogs) - Resources - [Help center](https://support.saleslayer.com/) - [Webinars](https://saleslayer.com/webinars) - [Case Studies](https://saleslayer.com/casestudies) - [eBooks](https://saleslayer.com/resources) - [Brand Assets](https://saleslayer.com/brand-assets) - Social - [Twitter](https://twitter.com/saleslayer?lang=es) - [Linkedin](https://www.linkedin.com/company/sales-layer/) - [Instagram](https://www.instagram.com/saleslayer/) - [Facebook](https://www.facebook.com/Sales-Layer-227043347835057/) - [EN](https://blog.saleslayer.com) - [ES](https://blog.saleslayer.com/es/) - [DE](https://blog.saleslayer.com/de/)