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Iban Borràs

Iban Borràs

Founder & CTO at Sales Layer

Insider

The post coronavirus digital transformation (by industry)

Challenges, goals and opportunities for ecommerce in a postcoronavirus scenario.

What is headless commerce
Insider

Headless commerce: the new trend for the future in digital sales

How headless commerce is the key for a digital omnichannel strategy.

PayPal vs Stripe
Management Tools

PayPal or Stripe? How to choose the best payment gateway for your online store

Pros and cons of PayPal and Stripe as online payment gateways.

What is discovery commerce
Insider

The new digital trend: discovery commerce

What is discovery ecommerce and how it works?

Instant catalogs Sales Layer
Catalog Management

Instant catalogs: the 21st century pop-up store

Discover how to create and share instant catalogs with anyone, anywhere.

How to sell on Instagram
Insider

How to sell on Instagram: the ecommerce revolution

Why Instagram is the favourite social network for selling products.

What is a coolhunter
Insider

The new consumer journey: from coolhunting to direct interaction

Companies must keep pace with trends that change faster than ever.

How to compete Amazon
Sales Tips

How to create an ecommerce strategy to survive Amazon

Is it possible to build a strong e-commerce strategy and avoid Amazon? Yes!

Challenges for traditional offline companies
Sales Tips

Invisible products in the Internet era: The Great Extinction

The extinction risk for offline businesses if they don't adapt to the digital world.

Google vs Amazon vs Alibaba
Sales Tips

Google, Amazon or Alibaba: Just what's the difference?

Comparison between Google Shopping, Amazon and Alibaba marketplaces.

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