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Alma Muñoz

Alma Muñoz

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How to Implement a Product Content Management System

Our step-by-step guide on how to successfully implement a PCM system, incorporate it with a PIM, and how to drive sales as a result

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Differences between PIM and CMS Systems

Discover the key differences between a product information management tool and a content management system, with guidance on how to effectively combine use of both

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What is Shoppertainment, the New Shopping Trend in Europe?

Everything you need to know about Shoppertainment, its consumers and the adjustments you can make to your ecommerce strategy to target this new audience

PIM Experience Podcast with American Eagle

Sales Layer Launches the New PIM Experience Podcast

We're delighted to announce the launch of our new PIM Experience Podcast, with Episode 1 featuring special guest Tim Ahlenius, VP of Strategic Initiatives at American Eagle

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What are the Differences Between an ecommerce Store and a Marketplace?

Identify the key differences between an ecommerce store and marketplace as well as how to market and sell your products most effectively on each

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Pros and Cons of Introducing the Click-and-Collect Service

We identify the advantages and disadvantages of your business providing a Click-and-Collect service for your ecommerce customers as well as the logistics behind it

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The 5 Best DAM Software on the Market

Browse our list of the top 5 Data Asset Management software available to B2C and B2B sellers in 2022

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Shopify Payments and How to Set it up for Your Store

Find out what Shopify Payments is with our guide on how to set the payment gateway up for your ecommerce website

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What is an Open Source Digital Asset Management (DAM) System?

We explain what an open source digital asset management system (DAM) is and how you can utilize one to improve your processes and drive revenue

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