If you are a product manager and you have arrived at this post, you may be lost under a pile of documents and are trying to find a couple of tools that save you from this chaos that is the difficult task of product management.
We know that organizing product information, analyzing it and then distributing or connecting it to several platforms is expensive – very expensive. So much so, that at times it may make you feel inefficient, when the case is exactly the opposite.
If you want to be the king of product managers, pay attention, because we are going to introduce to you the best product management tools, so that peace and efficiency reign on each day of this 2018. Promise!
Oh! Just one more thing: before you start organizing your product information, it is paramount for each member of your team to be clear on their tasks and deadlines. For this, you can rely on monday.com or Basecamp.
Both of them are collaboration tools; perfect to determine the responsibilities of each individual and avoid overly common last-minute surprises.
Without further ado, let’s get down to it:
1. Tools to organize information
A roadmap is essential. It is a strategic document – a guide that contains, in a highly visual manner, the strategy to be followed in relation to every product or new launch. We may consider it to be a living document, subjected to continuous revisions and updates.
The tools you may choose to develop this roadmap are:
- ProPad: This is your software if what you are looking for is to easily control the development of the product. With Propad you will be able to study in-depth the status of the projects and each of the steps that are taking place. In addition, it also allows for the communication and exchange of ideas between different teams.
- Aha!: This platform can help you create product strategies and visual maps to keep tabs on the progress of projects. Its main drawback is that its usability is not as simple as it may seem…
- Pepperi: This is another tool you can use if what you are concerned about is the creation and management of catalogs only targeted at B2B. With Pepperi you will be able to create and publish online catalogs to share them on any electronic device and on the web. The configuration of this software is very simple, aided by a wizard, and it may be ready for use in less than a day!
2. Tools to analyze information
The product manager’s duty does not end once the product has been published. The next step is to analyze visits and interactions by users or customers.
These are some of the tools that can help you:
- Crazy Egg: This platform offers a number of functionalities that may be quite interesting to you. Among them, we can highlight the “Confetti” (advanced click map with metrics filter) and “Overlay” (click percentage of an item over the total) features, in addition to being able to carry out A/B testing.
- Google Analytics: You’ve probably heard of this tool, right? In addition to being free, this option may be quite useful to you to analyze interaction in your website or e-commerce in real-time.
3. Tools to connect/distribute information across all channels
Once your products are ready (photographs, descriptions, etc.) comes the time to distribute information among the various channels and audiences. If you want to save time, one possible solution may be using an ERP.
It is worth mentioning that ERPs do not adapt to the company’s systems, but it is the company the one that needs to adapt, and that implies a high cost. However, it may be one of your options.
These are some of the most recommended ERPs:
- SAP ERP: This is one of the most renowned Enterprise Resource Planning solutions across the globe. It is composed of several modules that can help with product planning, accounting, control, materials management, sales and logistics. Despite the myriad of advantages, the fact that it covers so many fields may not turn out to be useful enough for product management.
- Deskera: While it may not be as well-known as other ERPs, it can be an alternative for developing or mid-sized companies, if this is your case. However, just like with SAP ERP, Deskera also offers several modules that serve each area of the company, not just marketing and, specifically, product management.
Having all or most of these tools is complicated, not only in regard to management, but also in regard to integration and time. Can you imagine having a tool that offers all of this in a single package? Luckily, we do have it: PIM.
A PIM is all you need to be the top product manager, and manage your products easily and efficiently. Say goodbye to those tedious Excel spreadsheets, to thousands of image folders and descriptions, to manually updating each of the catalogs…
Everything you dreamed of is now closer than ever, thanks to PIMs. Check them out now!