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Knowledge Pills

Networking at trade shows: 10 tips to break the ice

Do you remember your first day at university? Awful, wasn't it? Sure the experience ended up becoming unforgettable, but initially, all you saw was a sea of strange faces and what would be the best way to introduce yourself.

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20 Tips for a Successful Trade Show

Trade shows management tend to take many companies off guard: either because it inspires laziness in preparing for them, or because they have already accumulated experience and believe they have mastered what they have been doing for years. In any ...

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Booth ideas to steal the show on your next trade show

How can we grab the attention of customers in a sea of booths that are all quite similar to our own? How do we ensure that our fantastic business or our great idea doesn't go unnoticed among all the other exhibitors?

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How to Protect Your eCommerce Against Fraud | Black Friday & Cyber Monday 2017

Your online shop is like a Beverly Hills mansion: you should never even leave one window open. Its appeal to thieves is very high, but in the eCommerce world these thieves are known by a different name: digital scammers. This crime, as opposed to ...

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Meet Your Customers: The Parent Shopper

The categories of customers in e-commerce are accumulative: a buyer may be local, digital and international at the same time, even though each one of these facets show different behaviours. Is there a circumstance in which a customer imposes the ...

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How to Create Quality Content for Your Website (with Google Seal of Approval)

Those who work closely with the public are usually highly concerned about the image of the texts on their website and for their business, making sure that there are no spelling mistakes, that the best keywords for SEO have been included, and that ...

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Meet Your Clients: The International Shopper

Online shopping has abolished any borders: you no longer have to sigh about Paris fashion if you live in a provincial village, or sighing for provincial artisan cheese if you live in Paris. However, most users still prefer to buy in their national ...

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Meet Your Clients: The Local Shopper (or Visit-In-Person)

Although this is a type of contemporary consumer, in fact the local customer is the oldest one of all. Traces of the old days still persist, when acquiring a product or service meant to rely on the recommendations of others, to inspect the business ...

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Meet Your Clients: The Smart Shopper

In recent years, the use of electronic devices for buying products and services has skyrocketed, with an average of three devices per citizen. But that does not mean that all users use their smartphones, tablets, and computers efficiently or even ...

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How to Design a Perfect Landing Page

In July 1937, during her attempt to go round the world on-board the plane Electra, Amelia Earhart should have arrived to Howland Island from Lae, in the middle of the Pacific archipelago, but she didn't make it. Electra had disappeared at some point ...

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