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What is a PIM system?

Surely this question has been going around your head for a while, or maybe you just heard the term for the first time.

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How IKEA Doubled Its Sales Thanks to Product Information Management

If you are in sales in the furniture sector, you’ll know first hand the difficulties of filling in product datasheets and catalogues full of technical specifications which, at the same time, must be very attractive for customers. And when we search ...

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How to Protect Your eCommerce Against Fraud | Black Friday & Cyber Monday 2017

Your online shop is like a Beverly Hills mansion: you should never even leave one window open. Its appeal to thieves is very high, but in the eCommerce world these thieves are known by a different name: digital scammers. This crime, as opposed to ...

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Your Best Halloween Costume is a PIM System

We're going to give you the scare of your life, but don’t worry, we’re not going to put on a Donald Trump or a vampire mask! It’s time to get ready for Black Friday! Think it’s too soon? In e-commerce, you should know by now that you need to start ...

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How to Choose The Best Shipping Service for eCommerce

eCommerce works just like Santa Claus. We get so excited with both the sending and the receiving of the products that we forget the key question: How the hell does he deliver so many gifts in one night? Whether your online store is just a small one, ...

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How can a PIM help you on your next trade show

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Meet Your Customers: The Parent Shopper

The categories of customers in e-commerce are accumulative: a buyer may be local, digital and international at the same time, even though each one of these facets show different behaviours. Is there a circumstance in which a customer imposes the ...

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How to Create Quality Content for Your Website (with Google Seal of Approval)

Those who work closely with the public are usually highly concerned about the image of the texts on their website and for their business, making sure that there are no spelling mistakes, that the best keywords for SEO have been included, and that ...

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Meet Your Clients: The International Shopper

Online shopping has abolished any borders: you no longer have to sigh about Paris fashion if you live in a provincial village, or sighing for provincial artisan cheese if you live in Paris. However, most users still prefer to buy in their national ...

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Meet Your Clients: The Local Shopper (or Visit-In-Person)

Although this is a type of contemporary consumer, in fact the local customer is the oldest one of all. Traces of the old days still persist, when acquiring a product or service meant to rely on the recommendations of others, to inspect the business ...

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