In the last few years, there has been a downturn in the economy in most fields, as a result of low consumption we can see companies that had to shut down and a higher rate of unemployment that will definitely keep generating a lesser need of consumption.
Facing this situation, there is still a market holding up, the e-commerce, that has not only dealt with the overwhelming effects of the crisis but also continues growing enormously. We live in a society that has a different path to the one believed years ago and they way to consume has also changed, the multichannel marketing. This concept is basically shopping through different physical channels (traditional shopping) online (e-commerce or apps), or mixed, a more frequent reality in our cities.
According to the last study of electronic commerce in Spain performed by "Comision Nacional de los Mercados y la Competencia" , it is stated that Spain has reached a business volume of 3578.7 millions of euros, a 26.8% of what was produced the previous year.
We are going to make emphasis on three main concepts obtained from the previous study that will explain in detail the situation of online shopping in Spain and which fields or markets are more successful.
#1.The electronic commerce is at the top and growing
We are currently going over the 4000 millions of euros of business volume in relation to e-commerce. In just 5 years, we have been able to double these numbers, imagine what's ahead!
#2.Traveling is at the top of E-commerce
That traveling makes us go crazy is perfectly clear, but we also use it to buy and organize it through reference website, that is a reality. One clear example of this is the exponential growth of websites like Airbnb or Blablacar. Around 15% of transactions done on the cloud are related to travel agencies and travel agents.
#3.We buy more abroad than what we sell
The study also states that in Spain we buy more online products than the ones bought from us. It is true that the market for Hispanic products is growing, and that is a really good thing, but we should ask ourselves why the gap is so wide. Are our e-commerce not well-positioned? Is it necessary to improve the supply of our products? How do we manage our online products? Sales Layer could be a good option to solve this problem, with our SaaS (Software as a Service) you can translate the information of a product to different languages, improve the images and make sure they look perfect in any of your channels of communication.